• Source: The Martin Agency

The Martin Agency is one of the top American creative advertising agencies. A holding of the Interpublic Group of Companies, Martin is long-known for helping brands "impact culture" in the United States and internationally. The company's chief executive officer is Danny Robinson and its chief creative officer is Jerry Hoak.




History



The Martin Agency was founded as Martin & Woltz in Richmond, Virginia in 1965 by David N. Martin and George Woltz.
The development of the "Virginia is for Lovers" tagline, one of the most recognized taglines in the tourism industry and beyond, launched the trajectory of the agency. Written in 1969 by copywriter Robin McLaughlin, the slogan entered the Madison Avenue Walk of Fame in 2009.
Martin and Woltz divided the firm in 1975 and Martin renamed the company The Martin Agency.
In 1986, Scali, McCabe, Sloves purchased a majority interest in The Martin Agency. Scali, McCabe, Sloves was acquired by Lowe Group in 1993. The Interpublic Group of Companies (IPG) bought controlling interest in The Martin Agency in 1994. The Martin Agency was previously under McCann Worldgroup and is currently part of the MullenLowe network at IPG.
The agency’s current client roster (as of February 2024) includes GEICO (since 1995), OREO, Bud Light Seltzer, UPS, Google, Gold Bond, Hanes, Papa Johns, Unilever’s AXE brand, RITZ, DoorDash, CarMax, Hanes, TIAA, Royal Caribbean, Gap Inc.’s Old Navy, Sanofi, ScottsMiracle-Gro, Virginia Tourism, Busch Light, Nerf, Clue, Santander, Donate Life America (pro-bono), Skrewball Peanut Butter Whiskey, Timberland PRO, UScellular, and others.
The Martin Agency and GEICO are credited with pioneering a new way of advertising in the insurance category in the early 1990s, spawning a list of imitators in the category.
Previous agency clients include: Walmart, Buffalo Wild Wings, Discover, NASCAR, Mercedes-Benz, Pizza Hut, Saab, Wrangler, CarFax, Subway, The Learning Channel, the American Cancer Society and others.
In 2009, Adweek named The Martin Agency as its "U.S. Agency of the Year."
In 2020, Adweek again named The Martin Agency as its "U.S. Agency of the Year.". Danny Robinson became the Agency's Chief Creative Officer in this year as well.
In 2021, Adweek named The Martin Agency as its "U.S. Agency of the Year," only the third agency to win the honor in back-to-back years. Ad Age named The Martin Agency #8 on its annual A-List.
In 2023, Ad Age named The Martin Agency as its "Agency of the Year."




Notable campaigns


Virginia is for Lovers
Nickelodeon "Because We Can"
GEICO Cavemen
GEICO Hump Day
The GEICO Gecko
FreeCreditScore.com
DoorDash #OpenForDelivery
UPS What can brown do for you?
GEICO Best Of GEICO
Solo Stove "Go Smokeless" with Snoop Dogg




Coinbase Super Bowl ad controversy


In February 2022, former Martin Agency CEO Kristen Cavallo criticized Coinbase CEO Brian Robinson for not acknowledging the role that agencies had played in the creation of its Super Bowl ad.
The incident prompted a wider dialogue within the industry about how agencies are treated.




Awards


Adweek U.S. Agency of the Year: 2021, 2020, 2009
Ad Age A-List: 2021, 2010, 2009, 2008
Fast Company Most Innovative Companies in Advertising: 2023
Ad Age Agency of the Year: 2023




References






External links


Martinagency.com
"Clan of the Caveman" by Linda Tischler for FastCompany.com
"Agency Profile: The Martin Agency" by Ignacio Oreamuno for ihaveanidea.com

Kata Kunci Pencarian:

• Badan Intelijen Pusat
• ARPANET
• Sint Maarten
• Saint Martin (Prancis)
• MullenLowe Group
• Lockheed Martin RQ-170 Sentinel
• Martin Scheinin
• Lockheed Martin F-35 Lightning II
• Biro Investigasi Federal
• McCann (perusahaan)
• The Martin Agency
• GEICO Cavemen
• Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec
• FCB (advertising agency)
• Nigel Martin-Smith
• Virginia Is for Lovers
• The Interpublic Group of Companies
• David N. Martin
• Octagon (sports agency)
• United States Department of Homeland Security