The thumb tribe (or sometimes thumb generation) are people who are more adept at texting using their thumbs than talking on the phone. In 2002, a trend was identified among young people who used mobile phones for many activities, such as texting, email, entertainment, and conversations, as opposed to using keyboards with traditional desktop computers. This marked a shift in the favorite digit such that activities typically done by the forefinger, such as pointing at things or ringing doorbells, were now being done with the thumb. The term thumb tribe has been used by marketers to identify younger consumers and in politics to identify persons who are not part of the younger generation, such as American politician Mitt Romney, who in 2010 was said to have owned a mobile phone but not been able to use it dexterously. Researchers reported in 2002 that this had led to the thumb being physically stronger and more flexible for many young people. There are medical implications as well; excessive use of thumbs can lead to muscle pain and possible occupational problems.
The term thumb tribe was first used in Japan in 2006 to identify the "younger generation of Japanese texters". Japanese youth used their keitai or mobile phone to download music, access Japan's version of Myspace called mixi, surf the web, check train timetables and so forth. This group is identified as a common source of smart mobs that assemble seemingly spontaneously. The Japanese texting style relies heavily on the thumb, according to a report in NBC News.
They've grown up in a world that is dynamically different from the one we lived in. What kind of cars do they want? And what gadgets? They don't even use computers - computers now perceived as going the way of B&W television. At what point do their childhood toys and t'ween technology devices merge? And what future outcomes do they, and marketer-manufacturers expect?
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