- Source: Touch It (Kidi song)
"Touch It" is a single by Ghanaian Afropop artist Kidi. It was released on 5 May 2021 by Lynx Entertainment and distributed by MadeInENY, a subsidiary of EMPIRE as the lead single for his Golden Boy Album. It also debuted at number 20 on the Billboard World Digital Song Sales chart.
Composition
Touch It is an upbeat and energetic Afropop track combining catchy melodies and infectious rhythms. The song takes inspiration from Caribbean reggaeton and moombahton and revolves around happiness, attraction, and desire themes. The song was written by Kidi, who also co-produced it with Richie Mensah, and Jack Knight.
The music video was directed by Rex and premiered on YouTube on May 12, 2021.
Reception
Within three days of release, the video amassed 1 million views on YouTube. It also was certified platinum in India after selling 120,000 copies and is the most streamed Ghanaian song on Spotify.
Recognition
The song received the "Best Reggae Dancehall Song of the Year" award at the 2022 Ghana Music Awards. It won the award for the "Best Reggae Dancehall Song of the Year" category at the 2022 3Music Awards. It was nominated in the Outstanding International Song category of the NAACP Image Awards but lost out to Essence.
Extensions
The influence of the song led to the creation of two extensions for the song.
= Remix With Tyga
=After the success of the original, Kidi released a remix for Touch It with a feature from American rapper, Tyga. The audio was released on 15 February 2022 with the video following suit on the 16th February 2022.
= Remix With Tulsi Kumar
=With Touch It gaining platinum status in India, Kidi and Tulsi Kumar collaborated for the song, Shut Up. It was the Indian rendition of Touch It, with a video shot in Kerala and released on December 17, 2022. The song was composed by Tanishk Bagchi, Jack Knight, and Soundmanlos.
Release History
References
Kata Kunci Pencarian:
- Touch It (Kidi song)
- KiDi
- Ewe drumming
- Master KG
- Jack Knight (songwriter)
- Bruno Mars
- 2023 Ghana Music Awards
- Global Music Awards Africa
- 3Music Awards 2022
- Lynx Entertainment
