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- Source: WHAM (Who Hard as Me)
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WHAM (Who Hard as Me) is the upcoming fourth studio album by American rapper Lil Baby, scheduled to be released through Glass Window Entertainment, Wolfpack, Quality Control Music and Motown on January 3, 2025. The album is expected to feature guest appearances from 21 Savage, Future, Glorilla, Rod Wave, Rylo Rodriguez, Travis Scott, and Young Thug, while the production is expected to be handled by several producers including ATL Jacob, Wheezy and several others. It is a follow-up to his previous album, It's Only Me, and the fourth and final installment of his Hard series.
Release and promotion
On June 26, 2024, while incarcerated, Young Thug tweeted, "whateva wham say goes". Following Thug's release from jail in October of the same year, in November, Thug Tweeted: "Wham let’s drop one on these rats peter" before billboards reading "Whatever Wham Says Goes" begun to appear throughout Los Angeles. Weeks later, Baby was pictured in the studio with Thug, Future, and Travis Scott. On November 14 and 15, Baby released the non-album singles, "5AM" and "Insecurities". In the same week, Baby revealed that he received the "hardest verse ever" from 21 Savage, indicating his appearance on the album. On November 20, Baby shared a partial tracklist of the album, teasing several features. On the same day, Baby took to social media to flex his $2.6 million custom jewelry, reading "WHAM". On December 6, Baby released the non-album single "Touchdown". Following the release of the single, Baby officially announced the release of the album of January 3, 2025, and shared its pre-save link. On December 19, Baby appeared on Lil Yachty's A Safe Place Podcast and revealed that alongside WHAM (Who Hard as Me), he will release another full-length album titled Dominique in 2025. On December 21, Baby shared the album's official artwork and tracklist, confirming guest appearances from 21 Savage, Future, Glorilla, Rod Wave, Rylo Rodriguez, Travis Scott, and Young Thug.