• Source: Yahoo Japan Search Awards

      • Yahoo! Japan Search Awards (Yahoo!検索大賞) is a Japanese award for the most searched products, media and people during the year.


      Overview


      Each year, Yahoo! Japan recognizes celebrities and businesses in various award categories for achieving significant search volumes for related keywords. The successful keywords in each category show the significant social impact of search terms and the reciprocal nature of what people search for online and what they're interested in offline. There are multiple award categories in three major categories (Person, Culture, and Product), and the most searched for item in the Person category is selected for the Grand Prize.
      In addition to those listed below, a local category was established in the 3rd edition (2016) to select the fastest-rising search terms related to the area by users in each of the 47 prefectures. From the 8th edition (2021), the product and local categories were abolished and reduced to only the person and culture categories.


      Award winners




      = 2014 Awards

      =
      Announced on December 8, 2014.

      Grand Prize : Yuzuru Hanyu
      Person category
      Actor category: Ebizo Ichikawa
      Actress category: Satomi Ishihara
      Owarai Tarento Division: Nippon Elekitel Rengo
      Athletes Division: Yuzuru Hanyu
      Special category: HIKAKIN
      Model category: Miwako Kakei
      Musician Division: SEKAI NO OWARI
      Idol category: Kanna Hashimoto ( Rev. from DVL )
      Culture category
      Drama section: Hanako and Anne
      Novel Division: Roosevelt Game
      Game Division: Monster Strike
      Film Division: Frozen
      Anime section: Yo-Kai Watch
      Product category
      Cosmetics category: Lunasol Eyeshadow ( Kanebo Cosmetics )
      Car division: Hustler ( Suzuki )
      Home Appliances: Raycop (Raycop Japan)
      Back-order department: Mochi Yakumo (Chimoto, a sweets shop)
      Beverage sector: Almond effect ( Glico )


      = 2015 Awards

      =
      Announced on December 9, 2015.

      Grand Prize : Sandaime J Soul Brothers from EXILE TRIBE
      Person category
      Actor category: Masataka Kubota
      Actress category: Suzu Hirose
      Owarai Tarento Division: 8.6 seconds Bazooka
      Athletes Division: Goromaru Ayumu
      Model Division: Nicole Fujita
      Musician Division: Sandaime J Soul Brothers from EXILE TRIBE
      Idol category: Hey! Say! JUMP
      Writer category: Naoki Matayoshi
      Voice actor category: Tomoko Kaneda
      Culture category
      Drama category: Rare
      Novel section: Sparks
      Game Division: Monster Strike
      Film Division: Jurassic World
      Anime section: Assassination Classroom
      Product category
      Cosmetics category: Yves Saint Laurent Lipstick (Yves Saint Laurent)
      Car division: S660 ( Honda )
      Home Appliances Division: Dyson Vacuum Cleaner (Dyson)
      Back-order department: Freshly made potato chips (Kikusudo)
      Beverage category: Sokenbicha ( Coca-Cola Japan )
      Sweets category: Seven Cafe Donuts ( Seven-Eleven )


      = 2016 Awards

      =
      Announced on December 7, 2016.

      Grand Prize : Dean Fujioka
      Person category
      Actor category: Dean Fujioka
      Actress category: Mitsuki Takahata
      Owarai Tarento Division: Kazureza ( Maple Super Alloy )
      Athletes Division: Ai Fukuhara
      Model division: ryuchell
      Musician Division: Sakura Fujiwara
      Idol category: Sakurazaka46
      Writer category: Sayaka Murata
      Voice actor category: Yuichi Nakamura
      Culture category
      Drama section: Sanada Maru
      Novel section: I want to eat your pancreas
      Game Division: Pokémon GO
      Movie Division: Your name.
      Buzzwords category: PPAP
      Special category: Table tennis
      Product category
      Cosmetics category: Marriage Lip ( Estee Lauder )
      Car division: Estima ( Toyota )
      Home Appliances Division: PlayStation VR ( Sony Interactive Entertainment )
      Back-order department: Menchi-katsu (Kakunoshin)
      Beverages: Mets ( Kirin Beverage )
      Sweets category: Happy pancakes
      Food Division: Super Barley Granola


      = 2017 Awards

      =
      Announced on December 6, 2017.

      Grand Prize : Chiemi Blouson
      Person category
      Actor category: Issei Takahashi
      Actress category: Riho Yoshioka
      Owarai Tarento Division: Chiemi Blouson
      Athletes Division: Anne Cine
      Model category: Rika Izumi
      Musician Division: Namie Amuro
      Idol category: Sakurazaka46
      Writer category: Kazuo Ishiguro
      Voice actor section: Junichi Suwabe
      Special category (male): Souta Fujii
      Special category (female): Mei Nagano
      Culture category
      Anime section: Kemono Friends
      Movie Division: Beauty and the Beast
      Game Division: Dragon Quest XI In search of the passing time
      Novel section: My husband's dick does not fit
      Drama Division: Code Blue -Doctor Heli Emergency Lifesaving-
      Buzzword category: Sontaku
      Product category
      Beverage category: Sokenbicha ( Coca-Cola Japan )
      Back- order department: LeTAO 　cheesecake
      Home Appliances Division : Nintendo Switch
      Car Division: Harrier (Toyota)
      Cosmetics category: OPERA Lip Tint
      Food department: Nogami "raw" bread
      Sweets category: Jiichiro's Baumkuchen


      = 2018 Awards

      =
      Announced on December 5, 2018

      Grand Prize : King & Prince
      Person category
      Actor category: Tomoya Nakamura
      Actress category: Mio Imada
      Owarai Tarento Division: Hyokkorihan
      Athletes Division: Yuzuru Hanyu
      Model division: Kōki,
      Musician Division: Namie Amuro
      Idol category: King & Prince
      Voice actor category: Yumiko Kobayashi
      Writer category: Taro Yabe ( Karateka )
      Special category (male): Yuzuru Hanyu
      Special category (female): Naomi Osaka
      Culture category
      Anime Division: Pop Team Epic
      Film Division: The Greatest Showman
      Game Division: Monster Hunter: World
      Novel section: My husband's dick does not fit
      Drama category: Half blue.
      Buzzwords section: Ohsako is odd
      Product category
      Beverages: Ayataka (Coca-Cola Japan)
      Back-order department: LeTAO cheesecake
      Home Appliances: iPhone 8 ( Apple )
      Car Division: Jimny (Suzuki)
      Cosmetics category: Opera Lip Tint
      Food department: Nogami "raw" bread
      Sweets category: Red silo ( Seigetsu )


      = 2019 Awards

      =
      Announced on December 4, 2019. Of the originally planned categories, the person category special category award and the product category order category award were not announced due to the request of the winners.

      Grand Prize : Ryusei Yokohama
      Person category
      Actor category: Ryusei Yokohama
      Actress category: Yu Aoi
      Owarai Tarento Division: Ringo-chan
      Athletes Division: Hinako Shibuno
      Model category: Yuki Poyo
      Musician Division: Aimyon
      Idol category: Hinatazaka46
      Voice actor category: Yuki Kaji
      Writer category: Eiichiro Oda
      Culture category
      Anime Division: Demon Slayer: Kimetsu no Yaiba
      Movie Division: Weathering with You
      Game Division: Dragon Quest Walk
      Novel section: The Twelve Kingdoms
      Drama Division: It's your turn
      Buzzwords category: Reiwa
      Product category
      Beverages: Gong Cha Tapioca Milk Tea
      Home Appliances Division: IQOS ( Philip Morris Japan )
      Car division: RAV4 (Toyota)
      Cosmetics category: BOTANIST Botanical cleansing
      Food department: Nogami "raw" bread
      Sweets Division: Lawson Baschi


      = 2020 Awards

      =
      Announced on December 9, 2020.

      Grand Prize : Takeru Sato
      Person category
      Actor category: Takeru Sato
      Actress category: Mone Kamishiraishi
      Owarai Tarento Division: Fuwa-chan
      Athletes Division: Mikuru Asakura
      Model section: Suzu Yamanouchi
      Musician Division: Official Hige Dandism
      Idol category: NiziU
      Voice actor category: Natsuki Hanae
      Writer category: Hitonari Tsuji
      Special category: Souta Fujii
      Culture category
      Anime Division: Demon Slayer: Kimetsu no Yaiba
      Movie section: Demon Slayer: Kimetsu no Yaiba – The Movie: Mugen Train
      Game Division: Animal Crossing: New Horizons ( Nintendo )
      Novel section: The Plague ( Albert Camus )
      Drama section: Naoki Hanzawa
      Buzzwords category: Zoom
      Product category
      Beverages: Discerning Lemon Sour Lemon Hall ( Coca-Cola Japan )
      Back- order department: Shiroi Koibito ( Ishiya Co. , Ltd. )
      Home Appliances Division: Nintendo Switch
      Car Division: Yaris Cross ( Toyota )
      Cosmetics Division: V3 Foundation
      Food sector: Neko Neko bread
      Sweets category: misdo meets PIERRE HERME


      References




      External links


      Official website

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