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Actimel (known as DanActive in the United States and Canada) is a probiotic yogurt-type drink produced by the French company Danone.
Actimel earned over €1.4 billion (US$1.8 billion) in retail sales in 2006.




History


Actimel was invented in the 1980s when the first steps to developing a fermented milk based on Lactobacillus casei were already taken.
It wasn’t until 1994 when it was commercially-launched in Belgium. The word Actimel was derived from the Dutch “Actieve melk” which translates simply as Active Milk.




Scientific basis


Claimed benefits range from reducing the incidence of diarrhea and rhinitis reduction for young children, to improvement of the immune function in adults and seniors and reduction of duration of winter infections for elderly.
A 2007 study published by the British Medical Journal suggests that the product could help avoid antibiotic-associated diarrhoea and limit Clostridioides difficile infections in elderly patients.




Debates surrounding health claims on probiotic foods



On 23 January 2008, a proposed class action was filed in California, accusing Danone Co. Inc. of false advertising in their marketing of yogurt containing probiotic bacteria (Danactive & Activia), alleging that the claimed health benefits have never been proven. The company has denied this accusation.
Foodwatch claims that Danone "makes a mountain out of a molehill" in suggesting that Actimel protects from cold and boosts health. Foodwatch believes that the company sells a commodity product as a niche product using branding.
The Advertising Standards Authority (ASA) is an independent regulator for advertisements, sales promotion and direct marketing in the UK. According to Spiegel Online one TV spot from Actimel was blocked by the ASA in 2006 and one in 2008. In the first case the ASA upheld a complaint that the advert misleadingly implied that children given Actimel would be prevented from catching bacterial infections. Meanwhile in the second case complaints about the use of the phrase "Actimel is scientifically proven and you can see that proof for yourself on our website" were upheld as only summaries of, or references to, these studies were present on the website and the full content was not available. A TV advert that stated that Actimel was "scientifically-proven to help support your kids' defences" was banned by the Advertising Standards Authority.
Alexa Meyer, from the Department of Nutritional Sciences, University of Vienna, Austria, comparing probiotic drinks and normal yogurt, found no significant difference in the effect of Actimel and normal yogurt with living bacteria. The nutritional researcher recommends getting enough sleep, washing hands often and eating a daily bowl of yogurt. She says this would activate more active germ-fighting white blood cells, enhancing the immune system, probably due to the presence of Lactobacillus bulgaricus, from any normal yogurt, which is half the price of Actimel.
The equivalence of yogurts is supported by Berthold Koletzko from the University of Munich, Metabolic Diseases and Nutrition. In case of diarrhoea, Koletzko advises parents to give their children yogurt with living bacteria. It does not necessarily need to be Actimel, but may also be other yogurts. A measurable health benefit linked to the presence of live Streptococcus thermophilus and Lactobacillus delbrueckii sp. Bulgaricus in yogurt was reported by Koletzko and colleagues in 2005. In this review Koletzko and colleagues say that it was clearly demonstrated that yogurt containing viable bacteria improves lactose digestion and eliminates symptoms of lactose intolerance, and clearly fulfill the current concept of probiotics.
The net "all-cause" effects of yogurts have also been questioned; its 6 September 2009 issue, Nature featured an article by Didier Raoult who claimed that "probiotic-enriched" yogurt beverages may have contributed to the increase in obesity over the past 20 years.
In 2007, a health claims regulation was put in place by the European Commission within the 27 countries of the European Union, and a similar regulation came into consideration at Health Canada.




References






External links


Official website

Kata Kunci Pencarian:

• Actimel
• Juliet Cowan
• Calpis
• Danone
• Yakult
• Horizon Organic
• Emma Kennedy
• Lacticaseibacillus casei
• Mark Dymond
• Activia

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Daftar Isi

• Actimel - Wikipedia
• Is Actimel Good for You? Health Benefits & Side Effects
• Actimel - a new generation of dairy drinks by DANONE
• Actimel Benefits and Side Effects: Daily Probiotic Drink
• Actimel - The cultured yogurt shot that's got a lot | Actimel
• Actimel dairy immune support shots | Danone Group
• Actimel Original Cultured Yogurt Shot | Actimel

Actimel - Wikipedia

Actimel (known as DanActive in the United States and Canada) is a probiotic yogurt-type drink produced by the French company Danone. Actimel earned over €1.4 billion (US$1.8 billion) in retail sales in 2006.

Is Actimel Good for You? Health Benefits & Side Effects

Mar 6, 2023 · In this article, we’ll dig into the science to reveal the real Actimel benefits and help you decide if Actimel is genuinely good for you. We’ll explore its potential advantages for your health, as well as any possible downsides.

Actimel - a new generation of dairy drinks by DANONE

Actimel is a new generation of dairy drinks. Choose your country Get ready for a great Day - Actimel contains L.Casei Danone and vitamin B6 and D that contribute to the normal function of the Immune System.

Actimel Benefits and Side Effects: Daily Probiotic Drink

Actimel is a probiotic yogurt drink designed to support health through a unique combination of beneficial bacteria (L. casei), vitamins (such as B6 and D), and minerals. The probiotics in Actimel help balance the gut microbiome, promoting better digestion and a stronger immune system.

Actimel - The cultured yogurt shot that's got a lot | Actimel

Actimel is a tasty cultured yogurt shot packed with L.casei cultures and vitamins D and B6 which help support your immune system.

Actimel dairy immune support shots | Danone Group

Created 30 years ago, Actimel is a symbol of health and immune system support*, with ranges designed to meet the needs of our consumers. Our recipes contain the unique L.casei Danone culture, resulting in Actimel’s signature taste and smooth texture.

Actimel Original Cultured Yogurt Shot | Actimel

The whole Actimel Core range is packed with vitamin D and a source of B6. All the stuff that makes Actimel good* for you; immune supporting vitamins D and B6*. Add some oomph to your day with Actimel Original yogurt drink.