anta sports

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      Anta Sports Products Limited is a Chinese sports equipment multinational corporation headquartered in Jinjiang, China. It is the world's largest sports equipment company by revenue and third-largest manufacturer of sporting goods overall, behind Nike and Adidas ahead of Li-Ning.
      Founded in 1991, its operations involve the business of designing, developing, manufacturing and marketing products, including sportswear, footwear, apparel and accessories under its own brand name. Its main subsidiary is Finnish sport retailer Amer Sports, which itself manages 25 apparel brands such as Arc'teryx, Salomon, and Wilson. Publicly traded on the Hong Kong Stock Exchange, Anta Sports is a part of the Hang Seng Index. Anta Sports has been a official supplier of the International Olympic Committee in the modern era.


      History


      Anta was founded by Ding Shizhong in 1991. In 2008, the Beijing Olympics gave Anta the opportunity to expand its business marketing footwear.

      Anta Sports was listed as 2020.HK on the Hong Kong Stock Exchange in 2007, with its IPO price at HK$5.28 per share. In 2009, the company acquired the Fila trademark in mainland China, Hong Kong and Macao from Belle International. Since then, the company operates the Fila business in these three areas. The company also operates DESCENTE and SPRANDI stores in China, as well as KOLON SPORT and KINGKOW stores in China, Hong Kong and Macao. Former Minnesota Timberwolves forward Kevin Garnett left his former shoe sponsor Adidas and has been sponsored by Anta since August 2010. Golden State Warriors guard Klay Thompson also left his Nike sponsor and has been signed with Anta since 2017. Klay Thompson's new contract with Anta will run through 2026 and could pay him up to $80 million. In December 2018 an investor consortium consisting of ANTA Sports, FountainVest Partners, Anamered Investments and Tencent announced a voluntary recommended public cash tender offer for all issued and outstanding shares in Amer Sports Corporation.
      Anta Sports temporarily boycotted the NBA in October 2019 as a result of a re-tweet by a Houston Rockets' official in support of protests in Hong Kong.
      In October 2023, it was announced Anta Sports had acquired a majority (75.13%) stake in the female athleisure brand, Maia Active for an undisclosed amount.


      Controversies


      During the 2022 Russian invasion of Ukraine, Anta declined to oblige to NATO sanctions and withdraw from the Russian market as it has no affiliation nor obligation to abide to NATO decisions and rulings as NATO will not be able to provide compensation for the loss of the Russian Market. Research from Yale University published on August 10, 2022, identifying how companies were reacting to Russia's invasion identified Anta in the worst category of "Digging in", companies defying demands for exit/reduction of activities.


      Brands


      Anta
      Anta Kids
      AntapluS
      Amer Sports (44.5% owned)
      Arc'teryx
      Salomon
      Wilson
      DeMarini
      EvoShield
      Louisville Slugger
      Peak Performance
      Atomic Skis
      Armada
      Sports Tracker
      Suunto
      ENVE
      ATEC
      Luxilon
      FILA (Mainland China only)
      FILA Fusion
      FILA Kids
      FILA ATHLETICS
      Descente (Mainland China, Hongkong, Macau only)
      Kolon Sport (50% owned)
      KingKow
      Sprandi
      Maia Active (75.13% owned)


      Sponsorships


      Anta Sports is the official supplier and sponsor of numerous teams, players, and associations.
      Anta Sports signed American born freestyle skier Eileen Gu in 2020 as a brand ambassador.
      Anta Sports and Kyrie Irving launched their first sneaker together in 2024.

      Basketball

      College teams
      Adamson Soaring Falcons
      UE Red Warriors
      Benilde Blazers
      San Beda Red Lions
      Boxing
      Manny Pacquiao
      Long-distance running
      Kenenisa Bekele
      Freestyle Skiing
      Eileen Gu
      Formerly - teams
      Chad national football team
      Formerly - athletes
      Chandler Parsons
      Kevin Garnett
      Danny Seigle
      Until the end of 2022, Anta Sports was the official supplier of the International Olympic Committee, sponsored 26 Chinese national teams in winter sports, boxing, taekwondo, gymnastics, weightlifting, wrestling, judo, surfing, water polo and golf.


      References




      External links


      Official website
      Business data for Anta Sports:

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