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      The Athletic Model Guild, or AMG, was a physique photography studio founded by Bob Mizer in December 1945. During those post-war years, United States censorship laws allowed women, but not men, to appear in various states of undress in what were referred to as "art photographs". Mizer began his business by taking pictures of men that he knew. His subjects would often pose for pictures which illustrated fitness tips and the like, but were also viewed as homoerotic material.


      History



      Mizer established the Guild in December 1945 after spending the earlier part of the year taking photographs at Venice Beach and the offices were based around his life-long home. The formula used by AMG consisted of images (moving and still) of hunky young men doing bodybuilding poses, or perhaps wrestling in pairs or acting out improvised scenes. Mizer did appear in court to face several charges over the years, including obscenity, drug use, and prostitution. Allegedly, Mizer's AMG models would sometimes earn extra money renting themselves out as gay for pay hustlers, but Mizer argued vigorously that it was not his business what they did on their own time. Despite some legal setbacks, AMG survived its many trials.
      The AMG material (sold in the form of photographic prints, magazines, and short films) slowly evolved over time, from altered images where the male genitalia were painted over or otherwise covered, to photographic prints where the models wore extremely skimpy posing straps, and then finally, as the changing laws allowed, to full nudity. He used his quarterly magazine, Physique Pictorial which featured other artists such as Tom of Finland and MATT, as means of advertising his material. Several bodybuilders and actors of the day got their start posing for Mizer and his friends at AMG. It is estimated that he shot over 10,000 men throughout the course of his career. Andy Warhol's protégé Joe Dallesandro was one of the many AMG models that even those not acquainted with Athletic Model Guild might be familiar with. Others included Ed Fury and Glenn Corbett of 77 Sunset Strip, and Susan Hayward and Alan Ladd. Bodybuilder and future Governor of California, Arnold Schwarzenegger posed for AMG under Mizer in 1975.
      Editorials in Physique Pictorial claimed that AMG had 35,000 photographs in its library by 1957. Two years later, the figure had risen to 50,000.
      After Mizer's death in May 1992, Wayne Stanley, a friend and legal advisor, tended to his archives. In 2004 the company and its archives were sold to physique photographer Dennis Bell. Under Bell's reins, Athletic Model Guild continues to operate as Bob Mizer Foundation. The 1998 movie Beefcake, directed by Thom Fitzgerald, combines documentary footage with fictionalized dramatizations in an attempt to tell the story of Mizer and AMG.
      In 2016, Taschen published a book featuring one thousand of the Guild's models, a reprint of a 1957 publication of the same name.


      See also


      David Hurles
      Physique Pictorial


      References




      Further reading


      Padva, Gilad. Nostalgic Physique: Displaying Foucauldian Muscles and Celebrating the Male Body in Beefcake. In Padva, Gilad, Queer Nostalgia in Cinema and Pop Culture, pp. 35–57 (Palgrave Macmillan, 2014, ISBN 978-1-137-26633-0).


      External links


      Bob Mizer Foundation
      Athletic Model Guild at the Internet Adult Film Database
      Media related to Athletic Model Guild at Wikimedia Commons

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    Athletic Model Guild - Wikipedia

    The Athletic Model Guild, or AMG, was a physique photography studio founded by Bob Mizer in December 1945. During those post-war years, United States censorship laws allowed women, but not men, to appear in various states of undress in what were referred to as "art photographs".

    45 Photos From Bob Mizer’s Famous ‘Physique Pictorial’

    Dec 28, 2021 · The Athletic Model Guild (AMG) was the studio Bob Mizer founded in 1945 to photograph male bodybuilders, athletes, and models. AMG became a major hub for homoerotic photography and film, with Mizer shooting thousands of men over the course of his career.

    The Mid-Century Male Bulge Is Ready for You - Out Magazine

    Mar 29, 2018 · Dian Hanson's encyclopedic knowledge about the Athletic Model Guild and the Bob Mizer Foundation's incredible store of riches guarantees a satisfying read and a helpful guide for physique ...

    Welcome to Bob Mizer Foundation

    Operating from his residence in Los Angeles, Mizer established his iconic studio, known as the Athletic Model Guild. It was a blend of business, social hub, and a sanctuary for young souls, but above all, it became the epicenter of a new era in male imagery.

    Fantasy Camp: Photographs by Underground Legend Bob Mizer …

    Oct 27, 2013 · This compound, surrounding a boardinghouse his mother owned where he lived his whole life, served as head­quarters for what he called the Athletic Model Guild, and as home to a churn of young...

    Bob Mizer's Athletic Model Guild and Physique Pictorial

    In 1945, Mizer experienced a pivotal achievement in his career: the creation of the Athletic Model Guild, his studio space where the magic of his photography came to life. His photographic works altered the course of the gay rights movement by encouraging individuals to participate in gay pride and to strive for profound change.

    Bob Mizer - Wikipedia

    He established the influential studio, the Athletic Model Guild (AMG) in 1945, but by the time he published the first issue of Physique Pictorial he was operating the studio on his own at his home near downtown Los Angeles. He photographed thousands of men, building a collection that includes nearly two million different images and thousands of ...

    The 1,000,000 Photos of Bob Mizer's Athletic Model Guild - Kickstarter

    Den Bell is raising funds for The 1,000,000 Photos of Bob Mizer's Athletic Model Guild on Kickstarter! The world's largest archive of work by one photographer was almost lost forever. But it wasn't.

    The 1,000,000 Photographs of AMG - George Quaintance

    Jun 20, 2012 · A few years ago, I accepted an invitation from Dennis Bell to visit the Athletic Model Guild. Founded by Bob Mizer in 1945, AMG is the longest continually operating adult male studio in history. It is legendary in so many ways, and it has had such an impact on American erotic culture and counterculture, that Mizer deserves to be on a postage stamp.

    Athletic Model Guild – Queer Cultural Center

    Sep 28, 2016 · The Athletic Model Guild was founded in 1945 by photographer-filmmaker-publisher Bob Mizer and over the years has been the primary vehicle of expression for Mizer’s photography and films – as well as an outlet for a variety of other artists, including: David Hockney, Andy Warhol, Bruce Weber, John Waters and others, most recently AMG Brasil ...