BYU Adlab GudangMovies21 Rebahinxxi LK21

The BYU AdLab is an American advertising agency housed within the College of Fine Arts and Communications at Brigham Young University (BYU) in Provo, Utah. Founded by Jeff Sheets and Doug McKinlay, it is one of only a few university-sponsored advertising agencies in the world. The AdLab exists as a student run, professionally mentored ad agency, bridging the gap between student and professional work.
The BYU AdLab is the only student agency to win a Professional One Show Pencil and is the only student agency of record for The Ad Council, producing over 40 national public service campaigns. The program has won hundreds of awards and was recognized as the One Show’s School of the Year in 2024.




History


Founded in 2003, the BYU AdLab first gained prominence with a campaign for the Office of the National Drug Control Policy portraying pictures of teenagers who made the choice themselves to say no to drugs. Jeff Sheets then realized that students didn't need fake assignments, but that work in the real world would be even more effective. Since them the AdLab has collaborated with dozens of advertising agencies nationwide to produce numerous national clients, including Airbnb, Gatorade, Old Spice, Nike, Volkswagen, Burger King, L'Oreal, EA Sports, the UNICEF Tap Project, Doritos, Haagen Dazs, Holiday Inn, Nestle, Ford, Verizon, General Mills, Taco Bell, Levi's, Spotify, Amazon, and more.
As a volunteer agency with the Ad Council, the AdLab has produced projects for the Library of Congress, the Office of National Drug Control Policy, the Coalition for Healthy Children, the American Cancer Society, and the United States Forest Service.
In 2011, the BYU AdLab became the first student-run ad agency to win a professional Pencil from the One Show. The program partnered with ad agency McCann Erickson to create a music video for Kyle Andrews, which received a Bronze Pencil in the music category. The music video featured an attempt at setting a Guinness World Record for the world's largest water balloon fight with 3927 participants and 120,021 water balloons.
The AdLab receives no funding from BYU, but generates all money from client projects. BYU Adlab graduates have gone on to work for notable ad agencies across the country, including Ogilvy, Leo Burnett, Wieden+Kennedy, Crispin Porter + Bogusky, Goodby, Silverstein & Partners, McCann Erickson, Deutsch LA, TBWA\Chiat\Day, and more.




Awards and Recognition


The BYU AdLab has collected numerous awards and press mentions since being established.
2019
In 2019 the AdLab was named the top college advertising program in the country by College Magazine. The BYU AdLab won the Student Gold ADDY Award for the Dorito's Nemesis campaign, one of only eight gold awards awarded by the American Advertising Federation from more than 60,000 applicants.




2023 Awards


In 2023, the BYU AdLab won 28 Gold awards at the annual AAF American Advertising Awards competition.
The program was ranked second in the world for the One Club's Best Global Creative College
The AdLab swept the annual Student Emmy awards competition for best Student Commercial with Andrew Rhee and Madi Hill’s commercial “Dear Vanessa”.




2024 Awards


In 2024, the BYU AdLab was named School of the Year by the One Club Young Ones student competition.
Students won 51 awards during the One Club’s Creative Week in New York.
Professor Jeff Sheets was named the 2024 Distinguished Advertising Educator of the Year by the American Advertising Federation.
Students Abby Jensen and Shelby Moore won the 15th Annual Washington Media Scholars Foundation Competition for their work on the Media Plan Case Competition.
The program took third place in the annual National Student Advertising Competition.
The BYU AdLab was named the winner of the 2024 Coca-Cola Refreshing Films program. Students Adam Sheets and Destinee Neville won both the competition’s Grand Prize and the Cinemark Fan Favorite Award for their commercial “Signs of Friendship.”
For the fifth year in a row, the BYU AdLab swept the Student Emmy nominations for Best Student TVCommercial/PSA in the annual College Television Awards. Students Remington Butler, Alex McBride, and Tanner Jackson won the school’s fifth straight award for their commercial “No One is Alone.”




AAF Most Promising Multicultural Student Award Winners


The BYU AdLab has a long history of students being recognized as Most Promising Multicultural Students by the American Advertising Federation. Since 2019, 21 program graduates have received this recognition.




References






External links


Official Website

Kata Kunci Pencarian:

• BYU Adlab
• BYU TV
• Brigham Young University
• BYU Cougars football
• BYU Jerusalem Center
• BYU Division of Continuing Education
• BYU Vocal Point
• Marriott Center
• Church Educational System Honor Code
• BYU Cougars

BYU AdLab - Crunchbase Company Profile & Funding

Working At BYU AdLab: Company Overview and Culture - Zippia

32 BYU AdLab ideas | communication department, byu, media strategy

Quest for the AdLab - BYU on Behance

Quest for the AdLab - BYU on Behance

Quest for the AdLab - BYU on Behance

Quest for the AdLab - BYU on Behance

Eye on the Y: BYU professor translates Mexican novel, BYU celebrates ...

Eye on the Y: BYU professor translates Mexican novel, BYU celebrates ...

Thu-ADLab · GitHub

Quest for the AdLab - BYU on Behance

Addy Award Winners from the BYU AdLab

byu adlab

Daftar Isi

• BYU AdLab – BYUadlab is a student-run, professionally-mentored ...
• THE BYU LAUNCHPAD – BYU AdLab
• About – BYU AdLab
• News – BYU AdLab
• Adlab Ranked #1 Internationally by the One Club for Creativity – …
• Emphases – BYU AdLab
• Adlab Wins Big in the Telly Awards – BYU AdLab
• Addy’s A-Plenty! – BYU AdLab
• BYU Adlab Students win Coca Cola Refreshing Films Contest
• BYU AdLab Dominates ANDY Shortlist

BYU AdLab – BYUadlab is a student-run, professionally-mentored ...

Some of it is award-winning. Some of it is passion-produced. But, all of it is the work of creatively-budding students here at the BYU AdLab.

THE BYU LAUNCHPAD – BYU AdLab

With a boost from BYU’s top-ranked advertising program, students are blasting off—creating iconic campaigns and landing at the world’s most-respected agencies. More than 200 strong, …

About – BYU AdLab

So together with the BYU advertising faculty they created the AdLab, a student run, professionally mentored ad agency. They gave real briefs to students, bridging the gap between student and …

News – BYU AdLab

Jun 4, 2024 · AdLab Wins Best of Show + 20 ADDYs at Utah AAF Awards At the Utah ADDY Awards (AAF) last week, the BYU AdLab won the Student Best of Show, a Judge’s Choice …

Adlab Ranked #1 Internationally by the One Club for Creativity – …

The BYU AdLab was ranked the #1 creative program in the world, by the One Club for Creativity, beating out entire Colleges, Art Schools, and Advertising Portfolio Schools from around the …

Emphases – BYU AdLab

Responsibility personified. These highly intelligent individuals not only do the gritty, thought-provoking research, but oversee the project from initiation to completion.

Adlab Wins Big in the Telly Awards – BYU AdLab

The BYU AdLab was awarded an astounding 27 TELLY Awards. Congrats to all of this year’s senior students for producing some amazing award winning work. Take a look at the winners!

Addy’s A-Plenty! – BYU AdLab

The School of Communications, via the BYU AdLab, was awarded 38 ADDY awards in the Utah Chapter of the American Advertising Awards, from 27 different projects, with 10 Gold ADDYs …

BYU Adlab Students win Coca Cola Refreshing Films Contest

BYU Adlab Students win Coca Cola Refreshing Films Contest The Coca‑Cola® Refreshing Films is a platform to provide up-and-coming filmmakers from partnered schools the opportunity to …

BYU AdLab Dominates ANDY Shortlist

The International ANDY Awards debuted their shortlisted entries and the School of Communications, via the BYU AdLab, has 10 pieces of work on the shortlist. This is an …