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Iris Ernesta Reyes (born December 22, 1966), professionally known as Carolyn Aronson, is an American Latina entrepreneur, who created the styling brand It's a 10 Haircare.




Early life


Some sources report that Aronson was born in Perth Amboy, New Jersey while others state she was born Iris Ernesta Reyes in Puerto Rico. She is of Puerto Rican descent and was adopted by a family in Michigan as a child (when she subsequently became known as Carolyn née Plummer), along with one biological brother.




Career


Aronson became a hairdresser when she was 18. She founded the salon Allianza in Southfield, Michigan in 1998.




= Early entrepreneurial failure

=
Aronson, along with Scott Scharg founded the styling product range LINQ in 2002. The company used multiple vendors for its product line and had significant quality control issues. It closed in 2005.




= It's a 10

=
In 2005, Aronson founded It's a 10 with Scharg in Detroit, Michigan, each of whom invested $40,000 in the business. They launched their first product, Miracle Leave-In, in 2006. The product was designed to solve multiple haircare issues for many types of hair. At the time, the product was positioned as a salon-only product, which hairdressers could both use and sell to their customers. They took what was at the time an unusual approach to publicizing their product, giving away samples to hairdressers and consumers in order to generate interest in the product. As of 2020, the company sells over 14 million units of Miracle Leave-In Spray per year.
Aronson bought out Scharg in 2017 and is now the sole owner of the business.
It's a 10 ran an advertisement during the 2017 Super Bowl, becoming the first independently owned haircare product brand to do so.
In November 2020, Aronson launched the cosmetics brand Be a 10. The stated goal of the brand is to simplify and streamline cosmetics for women.
Dun and Bradstreet reports It's a 10's annual revenue as being $36.72 million.; however, elsewhere it has variously been reported as having annual revenue of over $400 million and half a billion dollars.




Personal life


Aronson married Scott Scharg in 2000. They divorced in 2004. She later married Jeff Aronson, CEO of Titan FC, with whom she bought a mansion in December 2019.
In October 2020 Aronson announced that she was 20 weeks pregnant at the age of 53. She gave birth to her daughter, Aliya Dream, on February 12, 2021, and currently has a blended family of three daughters and two sons with her husband.




References






External links


Carolyn Aronson on LinkedIn

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Rank & Style

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Daftar Isi

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Carolyn Aronson - Wikipedia

Carolyn Aronson (née Plummer) [1] (born December 22, 1966 [2]) is an American Latina entrepreneur who created the styling brand It's a 10 Haircare. [3]

On board with Carolyn Aronson, owner of 50m superyacht She’s …

Jul 16, 2021 · Yacht owner Carolyn Aronson with her husband, Jeff, and children. With a fifth child on the way, Aronson is looking to trade the fast fun yacht for a go-anywhere vessel for the family to spend long stints on.

Carolyn Aronson (@itsa10ceo) • Instagram photos and videos

18K Followers, 962 Following, 137 Posts - Carolyn Aronson (@itsa10ceo) on Instagram: "Wife, Mother, Stylist, Founder and CEO @itsa10haircare @bea10cosmetics"

Carolyn Aronson - Forbes

Carolyn Aronson, the CEO, and founder of It's a 10 Haircare, started her company in 2005 after developing the formula of what would become her signature Miracle Leave-In...

Carolyn Aronson: Founder, CEO and Owner of It’s a 10 Haircare

Mar 20, 2017 · Carolyn Aronson is a successful entrepreneur, philanthropist and the founder and CEO of It’s a 10 Haircare, one of the only female-owned professional hair care brands in the world. She recently announced full ownership of the company.

Carolyn Aronson on pregnancy and giving birth at age 54 - TODAY

May 7, 2021 · Carolyn Aronson, CEO of It's A 10 Haircare, gave birth to a baby girl in February 2021 when she was 54 years old. Misty Rice Photography. "There's just so many great perks to...

The One Who Changed Everything For It’s A 10 ... - Forbes

Apr 5, 2021 · Carolyn Aronson is the founder and CEO of It’s A 10 Haircare, a beauty company that does nearly a half a billion dollars in sales every year—and helped inspire the name of her...

It’s A 10 Haircare: How This Female Hair Stylist Created A ...

Sep 9, 2020 · It's a 10 Founder and CEO, Carolyn Aronson. “I began my career working my way up from sweeping hair to managing my own business,” says Aronson who started off as a hairdresser and eventually...

Meet Carolyn Aronson, Owner And CEO Of “It’s A 10 Haircare”

Jan 4, 2020 · A Puerto Rican born, self-made, serial entrepreneur with more than two decades of experience as a hairstylist and salon owner, Carolyn Aronson’s “It’s a 10 Haircare” products have amassed a devoted celebrity and global following, currently selling in more than 25,000 professional independent salons, as well as an additional 15,000 noted ...

Carolyn Aronson - Its a 10 Haircare - LinkedIn

Carolyn Aronson is a successful Latina entrepreneur and philanthropist. She is the… · Experience: Its a 10 Haircare · Education: University of Michigan-Dearborn · Location: Miami · 500 ...