creator economy

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      The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. These creators - who may include social media influencers, YouTubers, bloggers, artists, podcasters, and even independent professionals - generate revenue from their creations through a variety of monetization strategies, including advertising, sponsorships, product sales, crowdfunding, and subscription-based services. According to Goldman Sachs Research, the ongoing growth of the creator economy will likely benefit companies that possess a combination of factors, including a large global user base, access to substantial capital, robust AI-powered recommendation engines, versatile monetization tools, comprehensive data analytics, and integrated e-commerce options. Examples of creator economy software platforms include YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, Substack, OnlyFans and Patreon.


      History


      In 1997, Stanford University's Paul Saffo suggested that the creator economy first came into being in 1997 as the "new economy". Early creators in that economy worked with animations and illustrations, but at the time there was no available marketplace infrastructure to enable them to generate revenue.
      The term "creator" was coined by YouTube in 2011 to be used instead of "YouTube star", an expression that at the time could only apply to famous individuals on the platform. The term has since become omnipresent and is used to describe anyone creating any form of online content.
      A number of platforms such as TikTok, Snapchat, YouTube, and Facebook have set up funds with which to pay creators.


      Criticism


      The large majority of content creators derive no monetary gain for their creations, with most of the benefits accruing to the platforms who can make significant revenues from their uploads. As few as 0.1% of creators are able to earn a living through their channels.


      See also


      Content creation
      Content intelligence
      Content marketing
      Cultural technology
      Hype (marketing)
      Influence-for-hire
      Influencer marketing
      Social commerce
      Social media marketing
      Viral marketing


      References

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    creator economy

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    Creator economy - Wikipedia

    The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]

    Where Is The Creator Economy Headed In 2025? - Forbes

    Nov 26, 2024 · The creator economy encompasses influencers, content creators, celebrities, musicians, chefs, and anyone who creates content online and shares it on digital platforms. Here are 5 insights on...

    The State of the Creator Economy | Definition, Growth ...

    Jun 24, 2024 · The creator economy is a subset of the passion economy. This is because creators are usually people who can now earn an income from doing something they feel passionate about. In the creator economy, creators can make money directly from their audience.

    The Creator Economy Explained: How Companies Are …

    Jun 15, 2021 · The creator economy refers to the numerous businesses built by independent creators, from vloggers to influencers to writers, to monetize themselves, their skills, or their creations. It also encompasses the companies serving these creators, from content creation tools to analytics platforms.

    The Creator Economy 101 – What is it and when did it start?

    Sep 1, 2024 · The Creator Economy is the class of over 50 million creatives, platforms, marketplaces, and tools democratizing creative expression and entrepreneurship. It empowers an independent creative class to make a living from their passions on their own terms. In simple words, the Creator Economy empowers creatives to:

    Understanding The Rise Of The Creator Economy - Forbes

    Apr 27, 2023 · The creator economy is a growing field of people who make money by leveraging their creative talents, typically using digital platforms to connect with their audiences.

    The Rise of the Creator Economy: What It Is and Why It Matters

    Dec 18, 2024 · The Creator Economy is a model where creators or influencers use digital platforms to create content, engage with audiences, and monetize their creations. This model involves content creation across various platforms like YouTube, Instagram, TikTok, Twitch, podcasts, and blogs.