desoto airflow

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    The DeSoto Airflow is a full-sized automobile built by DeSoto during model years 1934, 1935 and 1936. DeSoto received the then-revolutionary Airflow model due to its price structure relationship to larger and more expensive Chrysler brand cars. The 1934 Airflow models are noted for their unique styling. They generate interest for their engineering innovations. It has a 115.5 in (2,934 mm) wheelbase.
    The Desoto Airflow was a result of Chrysler Corporation policy of badge engineering, being mechanically substantially similar to the longer wheelbase, longer bodied Chrysler Airflow.


    Airflow streamlining



    This aerodynamic, radically designed car debuted to much fanfare alongside its more luxurious stablemate, the Chrysler Airflow. From the front bumper back, the Airflow's design represented the first major attempt to smooth away the wind catching objects and channels found on cars of the era. Headlights were moved from their traditional pods forward of the radiator, and housed in flush mountings on either side of the broad waterfall-styled grille, which lacked the traditional upright radiator throat and decorative cap ornament. In place of the flat windshield that most cars had (and which caught the brunt of on coming winds as cars moved through the atmosphere), the Airflow split the windshield into two panes of glass, each angled to better redirect the air around them, while the upscale Imperial offered a one piece curved glass windshield on the limousine starting 1934. Front and rear fenders received smoother, more form fitting curves. In the rear, Airflows encased the rear wheels through the use of fender skirts.
    In addition to the benefits of its smoother exterior design, which translated into a quieter passenger compartment than on previous DeSoto models, the car featured wider front seats and deeper back seats with more leg room. Passengers sat on seats which were a good distance from either axle. They reminded one of a Victorian era davenport (sofa).
    Because of the car's unibody construction, passengers rode within the frame of the car, not on top of the frame as they did with most other American makes. It also boasted a stiffer body and better weight distribution through the engine placement over the front wheels, in contrast to the common practice of placing the center of the engine's gravity just behind the front wheels. The automotive press gave the cars positive reviews for their handling and acceleration.


    Marketing failure



    DeSoto (and Chrysler) touted all of its Airflow bodies as "futuristic" in an age of streamlining, but the public found the cars to be too different in a time of economic uncertainty. While Chrysler's cars looked better, with the Airflow bodies stretched over their longer wheelbases, the shorter 115" wheelbase of the DeSoto made the cars seem bulky. Walter P. Chrysler, who had been a strong proponent of the Airflow project, was stunned by the lack of interest in the car, which he believed pointed the way for the future of American cars.
    Interest in the Airflow was strong when it was introduced. Unfilled orders for it totaled 15,580 on April 30, 1934. This was 48.3% of comparable Chrysler and DeSoto shipments in 1933.
    In May 1936 the DeSoto Airflow began to be promoted in some 435 newspapers in the United States. The highly streamlined car was advertised together with more traditional Airstream cars in general magazines and by itself in class magazines. The DeSoto advertising account was managed by J. Sterling Getchell.
    Rumors persisted that the Airflow's body was unsafe. Tests showed its all-steel uni-body construction safer than those of other cars made at the time (most automotive manufacturers still used body on frame construction, with a stout metal chassis and partial wooden sub-framing over which steel skins were applied for their car bodies). In one widely distributed advertising film shown in movie theatres, an empty Airflow was pushed off a Pennsylvania cliff, falling over 110 feet (34 m); once righted, the car was driven off, battered, but recognizable. Still, the myth persisted that Airflows were unsafe.
    While Chrysler still built a more familiar-looking car in 1934, DeSoto only offered the Airflow. Despite DeSoto selling more Airflows than Chrysler, Chrysler sold more cars overall with the majority being the redesign of the 1933 "regular" Chrysler.
    For 1935 and 1936, Chrysler added the more traditional DeSoto Airstream, which it shared with Chrysler, and DeSoto regained a portion of its lost market share. While the Airflow was still offered, the bulk of DeSoto's sales were Airstreams and the Airflow was relegated to the back of the DeSoto catalog.
    Those buyers who did choose the Airflow found that their models carried a more prominent peaked grille design. Other than cosmetic changes (hood louvers, etc.) the cars remained unchanged.
    While Chrysler continued to use the Airflow body through 1937, Chrysler discontinued the DeSoto Airflow in 1936 and focused on the DeSoto Airstream so as to offer more traditional designs and the higher sales volume that they brought the division.


    See also


    DeSoto Airstream
    Chrysler Airflow
    Toyota AA


    References

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DeSoto Airflow - Wikipedia

The DeSoto Airflow is a full-sized automobile built by DeSoto during model years 1934, 1935 and 1936. DeSoto received the then-revolutionary Airflow model due to its price structure relationship to larger and more expensive Chrysler brand cars. [ 1 ]

Classic DeSoto Airflow For Sale - Hemmings

Classic cars for sale in the most trusted collector car marketplace in the world. Hemmings Motor News has been serving the classic car hobby since 1954. We are largest vintage car website with the...

1934 DeSoto Airflow for sale - Davidsclassiccars.com

1934 DeSoto Series SE Airflow, Bronze with 55315 Miles available now! You are bidding on a rare 1934 DeSoto Airflow 4 door sedan. This is a nice older restoration, probably done in the late 60's or early 70's. I have owned this car for about 20 years and it is time to l.

1934 to 1936 DeSoto Airflow for Sale - ClassicCars.com

There are 2 new and used 1934 to 1936 DeSoto Airflows listed for sale near you on ClassicCars.com with prices starting as low as $2,500. Find your dream car today.

Home | Airflow Club of America

Jun 20, 2024 · The Club is dedicated to the preservation, restoration, exhibition and use of Chrysler Airflow and DeSoto Airflow automobiles and Dodge Airflow trucks. Our mission includes collecting, recording, preserving and disseminating Airflow information, data and lore to the world of old car enthusiasts.

DeSoto Airflow Market - CLASSIC.COM

Nov 6, 2020 · The DeSoto Airflow was a series of cars introduced in 1934. The Airflow featured a radical, streamlined design that was ahead of its time, and was largely a badge engineered version of the upmarket Chrysler Airflow. This DeSoto version of the Airflow was powered by a 241.5ci (4.0L) inline six engine that sent 100hp to the rear wheels.

De Soto Airflows - airflowclub2018

The 1934 Airflow DeSoto was offered as a two-door coupe, a two-door brougham, a four-door sedan and a four-door town sedan, which was the sedan with the rear quarter windows deleted. It was powered by a 241.5 cid in-line flat head six with a …

Changing Winds: The 1934-1937 Chrysler Airflow - Ate Up With Motor

May 29, 2011 · The streamlined Airflow remains the best known (and most infamous) of all prewar Chryslers, a bold and ambitious engineering achievement that became a notorious commercial flop. This week, we look at the origins and fate of the 1934–1937 Chrysler Airflow and its 1934–1936 DeSoto sibling. Grille of a late 1934 Chrysler CU Airflow Eight.

Air Crash: The 1934-36 DeSoto Airflow - Mac's Motor City Garage

Oct 27, 2022 · Handsome, popularly priced, and sharing many Plymouth components to pare costs, the DeSoto did remarkably well in its mid-range role, racking up 80,000 sales the first year. But then Chrysler reshuffled the deck as the revolutionary Chrysler Airflow was under development for its 1934 introduction.

1934 DeSoto Airflow - AutoRestorer

May 1, 2019 · Avin Gebhard backs his impeccable 1934 DeSoto Airflow out into the sunlight. It’s a Brougham (what we would call a two-door sedan today) and is finished in sparkling metallic golden beige with brown fenders for accents.