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- Discover (magazine)
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Discover is an American general audience science magazine launched in October 1980 by Time Inc. It is currently owned by LabX Media Group.
History
= Founding
=Discover was created primarily through the efforts of Time magazine editor Leon Jaroff. He noticed that magazine sales jumped every time the cover featured a science topic. Jaroff interpreted this as a considerable public interest in science, and in 1971, he began agitating for the creation of a science-oriented magazine. This was difficult, as a former colleague noted, because "Selling science to people who graduated to be managers was very difficult".
Jaroff's persistence finally paid off, and Discover magazine published its first edition in 1980. Discover was originally launched into a burgeoning market for science magazines aimed at educated non-professionals, intended to be easier to read than Scientific American but more detailed and science-oriented than Popular Science. Shortly after its launch, the American Association for the Advancement of Science (AAAS) launched a similar magazine called Science 80 (not to be confused with its flagship academic journal, Science), and both Science News and Science Digest changed their formats to follow the new trend.
During this period, Discover featured fairly in-depth science reporting on "hard science" and avoided fringe topics like extraterrestrial intelligence. Most issues contained essays by well-known scientists—such as Stephen Jay Gould, Jared Diamond, and Stephen Hawking. Another common article was a biography, often linked with mentions of other scientists working in the field. The "Skeptical Eye" column sought to uncover pop-science scams, and was the medium where James Randi released the results of Project Alpha. Jaroff said that it was the most-read section at its launch.
= Competition and change
=The sudden appearance of so many magazines in the same market space inevitably led to some falling by the wayside, and Discover was left largely alone in its market space by the mid-1980s; it nevertheless decided to appeal to a wider audience by including articles on psychology and psychiatry. Jaroff told the editor-in-chief that these were not "solid sciences", and was sent back to Discover's parent, Time, Inc. "Skeptical Eye" and other columns disappeared, and articles covered more controversial, speculative topics (like "How the Universe Will End"). The new format was a great success, and the new format remained largely unchanged for the next two decades.
Gilbert Rogin, a Sports Illustrated editor, was brought in 1985 to revive Discover. In 1986, Time purchased the subscription lists of the shuttered magazines Science Digest and Science 86 from their publishers. Circulation for the magazine reached 925,000 by May 1987 with revenue for 1986 being $6.9 million, but annual net loss was $10 million.
In January 1987, Time appointed a new Discover publisher, Bruce A. Barnet, previously publisher of Picture Week test magazine from August 1985 to replace James B. Hayes, who was appointed publisher of Fortune.
The magazine changed hands several times. In 1987, Time, Inc. sold Discover to Family Media, the owners of Health, Golf Illustrated, Homeowner, 1,001 Home Ideas and World Tennis, for $26 million. From January to July 1991, Discover magazine lost 15% of its advertising while still remaining profitable. Family Media closed down while suspending publication of all its magazines and placing them up for sale. Family Media's last Discover issue was August 1991, with a circulation of 1.1 million copies.
In September 1991, The Walt Disney Company bought the magazine for its Disney Publishing's Magazine Group. The magazine's main office was moved to the Magazine Group office in Burbank while leaving one third behind in New York in a small editorial and advertising office. Disney was able to retain Family Media's editor-in-chief for the magazine, Paul Hoffman. Disney doubled the magazine's photography and its content budget to overcome skipping two issues in Family Media's shutdown and ownership change. In 1993, Disney Magazine Publishing Inc. decided to launch a trade advertising campaign designed with advertising firm Ziff Marketing to raise awareness in the advertising field that the magazine is an accessible general interest magazine in the science category.
In October 2005, Bob Guccione, Jr., founder of Spin and Gear magazines, and some private equity partners purchased the magazine from Disney. Guccione was CEO and oversaw a redesign for the April 2006 issue. However, Guccione was ousted as CEO in October 2007 in what was described as "a falling-out over philosophical differences with his financial backers". Henry Donahue, Discover Media's chief financial officer, became the new CEO. In 2008, he also assumed the role of publisher. In October 2008, Corey Powell, Discover's executive editor, became editor-in-chief. As of April 2009, the magazine published combined issues in January/February and July/August, for a total of ten issues a year.
In 2010 the magazine was sold to Kalmbach Publishing, whose books and magazines are generally about craft and hobby subjects such as modeling (Model Railroader, FineScale Modeler, Scale Auto, Classic Toy Trains, Garden Railways, Model Retailer), beadwork (BeadStyle, Bead&Button, Art Jewelry), and the outdoors (Birder's World, Cabin Life, American Snowmobiler). It has one other science magazine, Astronomy. In August 2012 Kalmbach announced that Discover would be moving from New York City to Kalmbach's headquarters in Wisconsin in January 2013. In December 2012, Stephen C. George became the editor-in-chief. Becky Lang was the editor-in-chief until mid-2020.
On May 1, 2024, Kalmbach Media announced the sale of most of its titles to Firecrown Media, as well as its Kalmbach Books division and related e-commerce sites, leaving Discover magazine as its sole remaining publication. and on November 8, 2024, LabX Media Group acquired Discover from Kalmbach.
Blog portal
The Discover website includes a collection of blogs related to science, including Cosmic Variance, Carl Zimmer's The Loom, and Melissa Lafsky's Reality Base.
TV series
From 1983–1990, PBS aired Discover: The World of Science, a monthly hour-long news magazine featuring topics from the publication and hosted by Peter Graves.
See also
Stephen Petranek – former editor
Science Digest (1937-1988)
References
External links
Official website
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DISCOVER Magazine
discover magazine
Daftar Isi
Discover Magazine
Discover satisfies everyday curiosity with relevant and approachable science news, feature articles, photos and more.
Discover Magazine
Discover magazine reports captivating developments in science, medicine, technology, and the world around us. Spectacular photography and refreshingly understandable stories on complex subjects connect everyday people with the greatest ideas and minds in science.
Welcome to our new website | Discover Magazine
Discover satisfies everyday curiosity with relevant and approachable science news, feature articles, photos and more.
Health - Discover Magazine
Discover satisfies everyday curiosity with relevant and approachable science news, feature articles, photos and more.
The Sciences - Discover Magazine
Discover satisfies everyday curiosity with relevant and approachable science news, feature articles, photos and more.
Pitch Guidelines for Freelance Writers | Discover Magazine
The breakdown below lays out the different segments of the print magazine, as well as which editor to pitch if you feel your idea fits that section. If you’re unsure which editor to pitch, send the pitch to editorial@discovermagazine.com.
9 of the Most Remarkable Scientific Discoveries of 2024
Dec 19, 2024 · Discover the new planets, moons, health advances, and ancient history uncovered in 2024.
Activating Your Website Access Code | Discover Magazine
To get the most from your subscription to Discover magazine's digital edition, and access all content on discovermagazine.com, you will need to redeem the website access code found in the Table of Contents in your digital issue.
How Vera C. Rubin Revolutionized Dark Matter - Discover Magazine
Dec 3, 2024 · In 2016, astronomer Vera C. Rubin died at the age of 88. Three years later, Congress designated the NSF-DOE Vera C. Rubin Observatory in Chile in her honor. The telescope at the observatory will have the largest digital camera yet and is …
The Biocentric Universe Theory: Life Creates Time ... - Discover …
May 1, 2009 · Figuring out the nature of the real world has obsessed scientists and philosophers for millennia. Three hundred years ago, the Irish empiricist George Berkeley contributed a particularly prescient observation: The only thing we can perceive are our perceptions.