eternity ring

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      An eternity ring, also known as an infinity ring, is a woman's ring comprising a band of precious metal (usually gold) set with a continuous line of identically cut gemstones (usually diamonds) to symbolize never-ending love, usually given by a spouse to their wife on the occasion of a significant anniversary, typically after five years of marriage. Because the presence of stones all the way round the eternity ring can make it cumbersome to wear, the alternative is to have the stones across the face of the ring only. This is sometimes referred to as a "half-eternity" ring rather than a "full" eternity ring.
      Eternity rings featuring paste gems, white topaz or a mix of stones appeared in the 18th century.


      History


      The concept of a diamond eternity ring was created in the 1960s by diamond merchant De Beers. American investigative journalist Edward Jay Epstein stated that at the time the company had a secret agreement with the Soviet Union which, in return for the creation of a "single channel" controlling the world's supply of diamonds, required the purchase of 90–95% of the uncut gem diamonds produced by Russia. The prevailing fashion at the time, particularly for engagement rings, was for them to be set with a single, large diamond. The Soviet gems were, however, small, often less than 0.25 carats. To avoid stockpiling, De Beers embarked on a campaign of promotion of jewelry containing a number of small diamonds, culminating in the eternity ring, which was aimed at older, married women. One campaign slogan aimed at husbands was, "She married you for richer or poorer. Let her know how it's going."


      References

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    eternity ring

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    Eternity Rings | Tiffany & Co. US

    Explore classic eternity rings in 18k yellow, white or rose gold, platinum and mixed metals featuring diamond accents—a half circle or full circle of diamonds around the band. Choose from narrow and wide silhouettes, whether you’re pairing it with a Tiffany engagement ring or wearing it …

    Eternity ring - Wikipedia

    An eternity ring, also known as an infinity ring, is a woman's ring [1] comprising a band of precious metal (usually gold) set with a continuous line of identically cut gemstones (usually diamonds) [2] to symbolize never-ending love, usually given by a spouse to their wife on the occasion of a significant anniversary, [citation needed ...

    Shop Eternity Rings & Diamond Eternity Bands - Kay

    Eternity rings and eternity bands are a way to show your devotion. KAY has diamond eternity bands, rose gold eternity bands, eternity wedding bands & more.

    Shop Eternity Bands & Rings - Zales

    Celebrate endless love with stunning eternity bands wrapped in sparkling gemstones.

    Amazon.com: Eternity Ring

    AINUOSHI Eternity Ring, 925 Sterling Silver Ring for Women, Emerald/Oval/Radiant/Round/Cushion Cut Cubic Zirconia CZ Fine Ring, Eternity Engagement Wedding Band Ring, Jewelry Box Packed

    Diamond Eternity Rings & Bands - Helzberg Diamonds

    Show your eternal love with diamond eternity bands from Helzberg Diamonds. Shop different styles, precious metals, and sets to find the ideal eternity ring.

    Shop Eternity Rings - Brilliant Earth

    Explore our extensive selection of diamond eternity bands, in styles ranging from classic to unique. These beautiful eternity rings dazzle from every angle.

    Eternity Rings - Blue Nile

    An endless circle of stunning diamonds, Blue Nile's eternity rings symbolize everlasting love. View our entire collection of eternity rings.

    Wedding Eternity Bands - Jared

    Celebrate your everlasting devotion with a diamond eternity ring from Jared. Browse diamond eternity rings that feature diamonds around the entire band.

    Eternity Rings - KayOutlet

    Celebrate this everlasting love with a diamond eternity ring from KAY Outlet, brilliant on its own or gorgeous worn as a companion to her solitaire. 21 Results items returned.