global marketing

      Global marketing GudangMovies21 Rebahinxxi LK21

      Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to reach global objectives".
      Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally.
      International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. It is done through the export of a company's product into another location or entry through a joint venture with another firm within the country, or foreign direct investment into the country. International marketing is required for the development of the marketing mix for the country. International marketing includes the use of existing marketing strategies, mix and tools for export, relationship strategies such as localization, local product offerings, pricing, production and distribution with customized promotions, offers, website, social media and leadership.
      Internationalization and international marketing is when the value of the company is "exported and there is inter-firm and firm learning, optimization, and efficiency in economies of scale and scope".
      Evolution
      The international marketplace was transformed by shifts in trading techniques, standards and practices. These changes were reinforced and retained by advanced technologies and evolving economic relationships among the companies and organizations involved in international trade. The traditional ethnocentric conceptual view of international marketing trade was counterbalanced by a global view of markets.


      Domestic marketing


      Domestic marketing consists of the marketing strategies used by a company to allow customers to purchase a product or service within a local market
      Domestic marketing leads to familiarity with the extent of political risk, the quality of skilled human resources and natural resources, and the ramifications of existing and likely legislation in relevant areas such as safety, hygiene, employment, and ownership of capital.
      These markets are restrained by the laws and regulations of the country. Domestic marketing is typically organized at the headquarters.


      Global marketing


      Global marketing relies on firms that understand the requirements associated with servicing customers locally with global standard solutions or products and localizes that product to maintain an optimal balance of cost, efficiency, customization and localization in a control-customization continuum to meet local, national and global requirements.
      Global marketing and global branding are integrated. Branding is a structured process of analyzing "soft" assets and "hard" assets of a firm's resources. The strategic analysis and development of a brand includes customer analysis (trends, motivation, unmet needs, segmentation), competitive analysis (brand image/brand identity, strengths, strategies, vulnerabilities), and self-analysis (existing brand image, brand heritage, strengths/capabilities, organizational values).
      "Global brand identity development is the process of establishing brands of products, the firm, and services locally and worldwide with consideration for scope, product attributes, quality, uses, users and country of origin; organizational attributes; personality attributes, and brand-customer relationship; and important symbols, trademarks metaphors, imagery, mood, photography and the company's brand heritage".
      A global marketing and branding implementation system distributes marketing assets, affiliate programs and materials, internal communications, newsletters, investor materials, event promotions and trade shows to deliver integrated, comprehensive and focused communication, access and value to the customers.


      Elements




      = Product

      =
      A minimum level of performance is placed onto each product.


      = Price

      =
      The price of a product varies based on production cost, target segment, and supply-demand dynamics alongside several types of pricing strategies, each tied in with an overall business plan. Pricing is also used as a demarcation to differentiate the image of a product.
      The price varies from market to market.


      = Place

      =
      The place refers to the point of sale.
      The distribution of products is reliant on the competition offered to the market. Coca-Cola does not implement vending machines in all cultures. Beverages are sold by the pallet via warehouse stores in the United States while it is not seen in India. Placement decisions are reliant on the position of the product in the marketplace. For example, a high-end product would not be distributed via a dollar store in the United States. Conversely, a product promoted as the low-cost option in France would give rise to limited success in a high end area.


      = Promotion

      =
      Advertising, word of mouth, press reports, incentives, commissions and awards to the trade will account for product acknowledgement. It may also include consumer schemes, direct marketing, contests and prizes.


      = People

      =
      People may be considered to be a firm's most valuable asset. Core values of firms such as integrity, honesty, leadership, social responsibility, drive for profit, and drive for quality products and services are reasons behind customer loyalty.


      = Processes

      =
      Processes for creating and delivering products and services are intangible assets that improves the quality of the products and services.


      = Physical Evidence

      =
      The Digital economy today enables firms to provide non-physical services over the internet and companies' products such as Software-as-a-Service (Saas). Historically, banks with retail locations signal the financial strength of their institutions. Retail locations for consumer brands add onto the evidence of the popularity and reach of their brands.
      There are trust requirements before a customer makes a purchase from a company, as such, companies without brick and mortar must provide existential proof of their legitimate software company.


      Advantages


      Global marketing may lead to:

      Economies of scale in production and distribution
      Lower marketing costs
      Power and scope
      Consistency in brand image
      Ability to leverage ideas quickly and efficiently
      Uniformity of marketing practices
      Helps to establish relationships outside of the 'political arena'
      Helps to encourage ancillary industries to be set up to cater to the needs of the global player
      Benefits of eMarketing over traditional marketing


      Disadvantages


      Global marketing may also lead to:

      Differences in consumer needs, wants, and usage patterns for products
      Differences in consumer response to marketing mix elements
      Differences in brand and product development and the competitive environment
      Differences in the legal environment, some of which may conflict with those of the home market
      Differences in the institutions available, some of which may call for the creation of entirely new ones (e.g. infrastructure)
      Differences in administrative procedures
      Differences in product placement
      Differences in the administrative procedures and product placement can occur


      See also


      Advertising
      Advertising research
      Globalization
      International marketing
      Marketing
      Marketing research
      Nation branding
      wikt:Picture Sorts
      Visual marketing


      References




      Further reading


      Hollensen, Svend (2020) Global Marketing, 8th edition, Pearson, ISBN 978-1-292-25180-6 .
      Svante Andersson & Göran Svensson (editors) (2009) Global Marketing: think globally and act locally, Lund: Studentlitteratur, ISBN 978-91-44-05555-8 .
      Akther, Syed (1995), Global Marketing: Concepts, Strategies and Practices - Hardcover - South-Western ISBN|13: 9780538831765
      Kotabe, Masaki and Helsen, Kristiaan (2004) Global Marketing Management, 3rd edition, John Wiley & Sons, ISBN 0-471-23062-6 .
      Philip Kotler & Keller (2005) Marketing Management, 12th edition, ISBN 81-203-2799-3 .
      Young, Charles E. (April 2005) Advertising Research Handbook, Ideas in Flight, Seattle, ISBN 0-9765574-0-1.


      External links


      Media related to Global marketing at Wikimedia Commons

    Kata Kunci Pencarian: global marketing

    global marketingglobal marketing adalahglobal marketing technologyglobal marketing managementglobal marketing strategyglobal marketing pdfglobal marketing strategy pdfglobal marketing communicationglobal marketing management pdfglobal marketing manager Search Results

    global marketing

    Daftar Isi

    What is global marketing? Definition, meaning and examples

    Global Marketing involves planning, producing, placing, and promoting a business’ products or services in the worldwide market. There is significantly more to global marketing than simply selling goods and services internationally.

    Global marketing - Wikipedia

    Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to reach global objectives". [ 1 ] [ 2 ] Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally ...

    Global Marketing: Strategies, Definition, Issues, Examples

    Sep 23, 2019 · After defining global marketing (including its uses and evolution), this article will be discussing the different aspects of global marketing: its strategies, campaign development, issues and mistakes, as well as standout examples.

    What is global marketing? Definition, meaning, and examples

    Jan 19, 2025 · Global marketing focuses on identifying and satisfying the needs of customers across different countries and regions. It’s about understanding diverse markets, tailoring your messaging, and delivering your product or service in a …

    What is Global Marketing? | Marketing91

    Dec 17, 2024 · Global marketing is a revolutionary method of advertising products and services worldwide. Businesses can expand into several nations with a well-planned cross-border strategy that opens up new markets and audiences.

    Global marketing: Strategies, benefits, and examples - Gelato

    Aug 7, 2023 · Global marketing refers to the planning, production, placement, and promotion of a company's products or services in a worldwide market, with the aim of reaching an international audience.

    What is Global Marketing? | a definition - Wix.com

    Global marketing is process of promoting and selling products or services on a global scale, taking into account cultural differences and other factors that may impact marketing strategies in different regions of the world.