- Source: OGSM
- OGSM
- Objectives and key results
- Management by objectives
- Porter's five forces analysis
- Resource-based view
- Growth–share matrix
- MECE principle
- Balanced scorecard
- Business plan
- Business model
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Objectives, goals, strategies and measures (OGSM) is a goal setting and action plan framework used in strategic planning. It is used by organizations, departments, teams and sometimes program managers to define and track measurable goals and actions to achieve an objective. Documenting your goals, strategies and actions all on one page gives insights that can be missing with other frameworks. It defines the measures that will be followed to ensure that goals are met and helps groups work together toward common objectives, across functions, geographical distance and throughout the organization. OGSM's origins can be traced back to Japan in the 1950s, stemming from the process and strategy work developed during the occupation of Japan in the post-World War II period. It has since been adopted by many Fortune 500 companies. In particular, Procter & Gamble uses the process to align the direction of their multinational corporation around the globe.
Purpose
The OGSM framework forms the basis for strategic planning and execution, as well as a strong management routine that keep the plan part of the day-to-day operations. It aligns the leaders to the objective of the company, links key strategies to the financial goals, and brings visibility and accountability to the work of improving the capabilities of the company. Due to the concise format (usually one page) and simple color-coding to signal progress, OGSM allows for quick management by exception of any underperforming activity or underperforming (key) performance indicator. And finally, it is simple, robust and developed as a team.
OGSM is designed to identify strategic priorities, capture market opportunities, optimize resources, enhance speed and execution, and align team members.
History
Research indicates that the OGSM method was developed by Procter & Gamble, but the verifiable origins of OGSM remain unclear.
Brought from Japan to corporate America in the 1950s, the OGSM concept was used initially by car manufacturers. Today, larger corporations, including Fortune 500 companies, employ this framework to keep their workforces centered on goals and objectives. Ideally, this tool attempts to express in one page what a traditional business plan takes 50 pages to explain.
Development in the U.S.
The OGSM has been employed by multinational corporations around the globe, including but not limited to:
Coca-Cola Company
Procter & Gamble
KPN
Royal FloraHolland
Reckitt Benckiser
Honda
Mars
MetLife
Triumph International
Intersnack cashew PVT LTD
Del Monte Foods
Procter & Gamble (P&G) provides an example of how these ideas translate into organizational practice. A.G. Lafley, the CEO of P&G, uses the OGSM tool (as illustrated in OGSM § Considerations) to provide a framework for organizing the discussion about goals and strategic direction. While notably implemented at fortune 500 companies, startups and SMBs also use OGSMs to create strategic alignment.
See also
SMART criteria
References
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OGSM - Wikipedia
Objectives, goals, strategies and measures (OGSM) is a goal setting and action plan framework used in strategic planning. It is used by organizations, departments, teams and sometimes program managers to define and track measurable goals and actions to achieve an objective.
Introducing the OGSM model framework - Smart Insights
29 Jan 2021 · OGSM is a widely-used approach for getting focus to translate a vision into business and marketing strategy. What is OGSM? OGSM stands for objective, goals, strategies and measures. It's a way of defining what you want to achieve, and how you will get there.
OGSM Model (2024): How-to & Examples [+ Template] - Gust de …
28 Jun 2024 · What is OGSM? The OGSM Model stands for Objective-Goal-Strategy-Measure and is basically the bridge between strategy and execution. It links long term vision to short to medium term goals, actions and metrics.
OGSM Model: The Only Guide You'll Ever Need + Examples (2025)
13 Des 2022 · The OGSM strategic planning model helps organizations connect future strategic aspirations to the daily activities of the company. The four key elements of the OGSM model are objectives, goals, strategies, and measures.
OGSM.com | Learn more about OGSM and how the OGSM …
Discover OGSM, the strategic planning model that helps in setting clear objectives (Objectives), measurable goals (Goals), effective strategies (Strategies), and measurable measures (Measures) to achieve success. Learn more at OGSM.com.
OGSM Model: How to Use the OGSM Framework - 2025
16 Jun 2022 · OGSM stands for objectives, goals, strategies, and measures. The OGSM methodology is a planning tool that can help you and your team make strategic choices. By creating realistic goals, you can divide a long-term project into attainable benchmarks.
OGSM Frameworks - Making Your Strategy a Reality - Mind Tools
OGSM stands for objective, goals, strategies, and measures. It's a straightforward tool you can use to help you put your corporate vision or strategy into action. You can use it to map out your organizational, team or personal goals, and to turn ideas into concrete activities.
The OGSM Model (Objectives, Goals, Strategies and Measures) …
The OGSM model is a popular framework for goal setting and strategy development in business. The OGSM stands for Objectives, Goals, Strategies, and Measures. This model provides a clear and actionable way to define what you want to achieve and how you will get there.
OGSM Framework: How To Use It To Improve Strategic Planning
15 Agu 2024 · What is an OGSM framework? An OGSM framework is a strategic planning tool that helps organizations define their long-term goals and set actionable strategies to achieve them.
OGSM: How the Strategic Framework Works - Mooncamp
08 Jul 2024 · One management model that can help design actionable and executable plans is OGSM. This article explains what is the meaning behind these four letters, how the OGSM model works and what OGSM and OKRs have to do with each other.