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Robert Piguet (1898 – 1953) was a Swiss-born, Paris-based fashion designer who is mainly remembered for training Christian Dior and Hubert de Givenchy. The Piguet fashion house ran from 1933 to 1951; since then, the brand Robert Piguet has been associated exclusively with fragrances.
Early life and education
Piguet was born in Yverdon-les-Bains in Switzerland, in 1898, according to the Swiss Fashion Museum, the Musée suisse de la Mode, which holds his archives, although many other sources give an alternative birth year of 1901. In Paris Couturiers and Milliners, published in 1949, Piguet is said to have been 17 in 1918.
Death
Piguet died at Lausanne, Switzerland, on 22 February 1953. Jean Cocteau, a close friend of Piguet, wrote upon his death: "he loved, he invented, he gave...a generous and vibrant member of our team."
Career
The young Piguet originally trained to be a banker, like his father, but preferred fashion design, much to his father's disapproval. In late 1918, just after the end of World War I, he decided to go to Paris to pursue his vocation.
Initially, Piguet began working with Paul Poiret, before being poached by the Paris branch of Redfern. In 1932, an American author writing on Paris fashion commented that the American cartoonist 'would probably select Robert Piguet, the designer at Redfern's, as the ideal Parisian dressmaker.'
In 1933, Piguet launched his own fashion house. Eleanor Lambert described him as known for '"thin suits" and tasteful day dresses,' whilst Vogue declared him the 'master of the little wool dress'. He is perhaps best known for giving Christian Dior his big break in 1937, allowing him to design for three collections. Dior later said: 'Robert Piguet taught me the virtues of simplicity through which true elegance must come.' One of Dior's designs for Piguet, a day dress called 'Cafe Anglais' with a short and full skirt was particularly well received. While at Piguet, Dior worked alongside Pierre Balmain, and was succeeded by Marc Bohan as house designer. In addition to Dior, Bohan and Balmain, other designers who had an early start with Piguet included James Galanos and Hubert de Givenchy. He also collaborated with the Italian fashion illustrator René Gruau, whose artwork depicted many of Piguet's designs and was featured in promotional materials of the time.
In 1938, Piguet relocated his fashion house to the Rond-Point des Champs-Élysées. The salon, known for its grand design and pastel-colored rooms, attracted Parisian elites and members of the artistic community.
Piguet's archive, consisting of 3,000 original designs, photographs and documents, is held by the Musée suisse de la Mode, in his birthplace, Yverdon-les-Bains.
Perfumes
In collaboration with Germaine Cellier, Robert Piguet launched his first perfume Bandit (created 1942) in the USA in 1944, with a dramatic presentation featuring models with guns and knives, one of whom is said to have smashed a bottle of the fragrance on the floor. His most successful fragrance was Fracas (1948), also co-developed with Cellier - an updated version of which was inducted into the FiFi Awards's Hall of Fame in 2006. Other fragrances developed under Piguet's supervision were Visa (1945) and Baghari (1950). Following Piguet's death, fragrances such as Cravache (1963) and Futur (1960s) continued to be developed under his name, although 'Robert Piguet' gradually fell from public awareness until being bought by the American company Fashion Fragrances & Cosmetics Ltd in 1993.
References
Online links
"Robert Piguet Parfums". - Official site for the current company
"Robert Piguet at Fragrantica".
"Interview with Joe Garces, creative director of Robert Piguet Parfums".
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Robert Piguet Parfums
Five of our most enticing scents presented in 2.5 ml samplers. Housed in a chic pull-out coffret, L' Expérience Piguet is the most exciting way to dip your toes into the incredible world of this niche fragrance brand legend. Fragrances include Fracas, Casbah, V, Oud Délice and NoteS.
About - Robert Piguet
ROBERT PIGUET “The Prince of Fashion” Born in 1898 to a prominent banking family in Yverdon, Switzerland, Robert Piguet’s passion for fashion design demonstrated itself early on. At 17, in the face of heavy opposition from family, he left Yverdon for Paris where he studied under the legendary houses of Redfern and Poiret.
CLASSIC COLLECTION - Robert Piguet
Revolutionary French fragrances including iconic Fracas Eau de Parfum, Bandit, Baghari, Calypso, and Cravache Eau de Toilette.
Fracas Eau de Parfum – Robert Piguet
The coveted jewel in the crown of Piguet’s glittering collection, 1948 game-changer Fracas, is a long-time trendsetter. At the time, legendary perfumer, Germaine Cellier, sought to create a scent that would make its wearer feel like a bombshell; one that would leave an unsettling effect on everyone that encountered it.
Fracas Parfum, 1.7 oz – Robert Piguet
The coveted jewel in the crown of Piguet’s glittering collection, 1948 game-changer Fracas, is a long-time trendsetter. Here, legendary perfumer, Germaine Cellier, sought to create a scent that would make its wearer feel like a bombshell; one that would leave an unsettling effect on everyone that encountered it.
Fracas – Robert Piguet
The coveted jewel in the crown of Piguet’s glittering collection, 1948 game-changer Fracas, is a long-time trendsetter.
Cravache Eau de Toilette – Robert Piguet
Originally created by Robert Piguet Parfums in 1963, Cravache is an exhilarating classic citrus scent reinterpreted with modern elegance. Inspired by an equestrian outing — Cravache means riding crop in French. Perfectly balanced yet vivacious, this fragrance is an ode to traditional European cologne compositions. Lemo
V. Intense Eau de Parfum – Robert Piguet
Inspired by the complexity of one of Piguet’s classic offerings, V. Intense is a pilgrimage to the brands roots, a vivid expedition to parts unknown, symbolized by the scent’s audacious pairings. V. Intense opens with a burst of bergamot, pear and saffron, a whirling eddy of citrus and spice.
Cravache Eau De Toilette Gift Set – Robert Piguet
Originally created by Robert Piguet Parfums in 1963, Cravache is an exhilarating classic citrus scent reinterpreted with modern elegance. Inspired by an equestrian outing — Cravache means riding crop in French. Perfectly balanced yet vivacious, this fragrance is an ode to traditional European cologne compositions. Lemo
Chai Eau de Parfum – Robert Piguet
Chai de Robert Piguet creates a similar, memorable experience with fresh, crisp, and radiant ingredients. Opening with a vivid accord of bergamot leaves and orange blossoms, Chai de Robert Piguet combines the caressing sweetness of white tea leaves that unfold under the sparkling top notes.