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      PT Surya Citra Televisi (SCTV) is an Indonesian free-to-air television broadcaster. It was launched on 24 August 1990 in Surabaya, East Java as Surabaya Central Televisi, broadcasting to the city and its surrounding area. At first, the programming was similar to that of RCTI, broadcasting foreign shows and some of RCTI news programs until they could produce their own. On 30 January 1993, SCTV obtained a national license and eventually moved its operations to Jakarta, changing its name to Surya Citra Televisi and marking the end of 3 year affiliation with RCTI. Its main offices are located in Central Jakarta, with studios in West Jakarta. It is owned by Surya Citra Media, a publicly listed subsidiary of the technology company Emtek.


      History



      In 1991, SCTV (Surya Citra Televisi) faced public backlash from the Muslim community in Surabaya, Indonesia. The criticism stemmed from two particular programs that were deemed inappropriate for airing during Ramadan, a holy month of fasting and spiritual reflection for Muslims. One of the controversial shows was the popular American television series Wonder Woman, which had become well-known for its focus on the physical strength and beauty of its female lead, portrayed by Lynda Carter. According to local newspapers, Wonder Woman was criticized for "unduly focusing on the physical attributes of women." This was seen as insensitive, given the cultural and religious expectations of modesty during Ramadan. Additionally, an episode of Wok with Yan, a cooking show hosted by Stephen Yan, caused further outrage when it featured the preparation of a pork dish. Since Islam prohibits the consumption of pork, the airing of such content during Ramadan sparked significant discontent among viewers.
      In response to the public outcry, SCTV took immediate action by removing Wonder Woman from its programming schedule until the end of Ramadan. The station also issued a formal apology for the airing of the Wok with Yan episode. Mohamoad Noer, the station manager at the time, demanded that SCTV review its programming policies to ensure respect for cultural and religious sensitivities as a result of this controversy. This incident was one of the early examples of Indonesian television networks grappling with the challenges of balancing popular international content with local religious and cultural norms.
      The criticism significantly impacted SCTV, which was broadcasting its signal to remote villages like those in Banyuwangi. The channel carefully curated Western television series, which were gaining popularity at the time, to avoid similar controversies. The channel's need to adapt was indicative of the broader tension between global media content and local cultural values, especially in regions with strong religious traditions like Indonesia.
      By 1997, SCTV recognized the need to modernize its image and cater to a broader audience base. The network initiated a major rebranding effort on 1 June 1997 with the goal of providing "more tantalizing all-age programs." This shift reflected the growing competition in Indonesia's television industry, with networks seeking to attract viewers of all demographics. The revamp included the introduction of the slogan "Ngetop!", which in Indonesian slang means "popular" or "trendy". We designed this new image to appeal to a younger audience and strengthen SCTV's position as a top entertainment channel.
      SCTV's programming during this time became more diverse, with a focus on both locally produced shows and imported content that appealed to a wider range of viewers. This transformation marked a turning point in the channel’s history, helping it solidify its position in the competitive Indonesian media landscape. In 29 January 2005, SCTV strengthened its position by overhauling its logo and changing its tagline to "Satu untuk semua", which translates to "one for all". The current logo was launched at Istora Senayan and it featured celebrities including Dewa 19, Jamrud, Rhoma Irama, Djaduk Ferianto, Titi DJ, and mentalist Deddy Corbuzier.
      On 18 February 2011, a significant corporate development occurred when the commissioners of Indosiar and SCTV, two of Indonesia’s largest television networks, agreed to merge. This decision was a strategic move by their parent companies, Surya Citra Media (SCM) and Indosiar Karya Media, to consolidate their operations and resources. However, because both Indosiar and SCTV were publicly traded companies, the merger was subject to approval by the Indonesian government and regulatory bodies. The merger was seen as a way for both networks to enhance their market share and improve their financial performance in a rapidly evolving media industry.
      Despite initial progress, the merger faced several legal obstacles, particularly regarding tax issues. The complexity of merging two major entities with significant financial stakes resulted in delays and lawsuits. However, in 2014, SCM successfully won a lawsuit related to the merger, clearing one of the major hurdles. The merger eventually moved forward, allowing SCM to streamline its operations and position itself as a dominant player in Indonesian television broadcasting.
      These developments in the early 2010s marked a new era for Indonesian television, where consolidation became a key strategy for networks aiming to survive in an increasingly competitive market, particularly with the rise of digital platforms and changing viewer habits.


      Programming




      = Local programming

      =
      In 2001, SCTV's affiliated television station in East Java launched the East Java edition of Liputan 6 SCTV which can only be seen in Surabaya. The North Sumatra edition of Liputan 6 SCTV is seen on SCTV Medan at 9:30 am and re-run at 4:00 pm on SCTV; this version debuted in 1997. Depending on the relay station, additional then-local television channel in Jakarta O Channel (now Moji) programming may also be seen.


      = TV series

      =
      To produce TV series, SCTV previously turned to Indonesia's leading production house, such as Multivision Plus, Starvision Plus, Prima Entertainment, Soraya Intercine Films, Screenplay Productions, Amanah Surga Produksi (AS Productions), and Mega Kreasi Films, to present various of the most popular soap operas.
      In February 2017, production company SinemArt Productions Indonesia left their long-time channel RCTI for SCTV. SinemArt produced and rebooted various soap operas.


      = Sports programming

      =


      Current




      = International

      =


      Previous




      = Indonesia

      =


      = International

      =


      Branding




      = Slogans

      =
      SCTV, Surabaya Televisi (1990–1991)
      Selangkah Lebih Maju (1991–1993)
      Saluran Hiburan dan Informasi (1991–1993, alongside RCTI)
      Selalu Siap Menemani Anda/Selalu Siap Menemanimu (1993–1997)
      Ayo SCTV (Go SCTV) (1994–1997)
      SCTV NgeTop! (SCTV is the best) (1997–2005)
      Satu untuk Semua (One for All) (2005–present)


      Anniversary Specials


      Gemerlap Surya Citra (1996–1997)
      Surya Gemilang (1998–2001)
      Sejuta Warna Negeriku (Millions Color of The Nations, 2002)
      Pesta Bintang 13 (2003)
      Satu Dalam Kebersamaan (One In Togetherness, 2004)
      15 Tahun SCTV Satu Untuk Semua (15 Years of SCTV, One for All) (2005)
      Penuh Kemilau (2005, sub-slogan)
      Terima Kasih Untuk Semua (Thank You for All) (2006)
      Pesona Wajah Indonesia (Wonderful Faces of Indonesia, 2010)
      Harmoni Cinta Indonesia (Harmony Of Love Indonesia, 2011)
      22 Tahun Istimewa (22 Special Years) (2012)
      2 Dunia 3 Cerita (2 Worlds 3 Stories, 2013)
      24 Tahun Teristimewa (24 Special Years, 2014)
      25 Tahun Teristimewa: Gojigo (25 Special Years, 2015)
      26 Tahun Kontribusi SCTV Untuk Indonesia (26 Years of SCTV to Contribute to Indonesians) (2016)
      27 Tahun Satu Untuk Semua (27 Years of One for All) (2017)
      Tetap Berkarya Untuk Indonesia (Keep Brilliant to Indonesians) (2018)
      Cinta Indonesia (Love Indonesia, 2019)
      3xtra0rdinary (2020, 30th anniversary special)
      XtraOrdinary (2021–present)


      = Station ID

      =
      1990–1991: The first station ID shows the 1990-2005 logo with rippling blue background.
      1991–1993: The second station ID shows the SCTV logo 1990-2005 being placed over with rippling water background.
      1993–1997: The third station ID begins with the blue water background and the water ripple, then the various pictures of Indonesia appear, we see the ripple from the previous logo of SCTV 1990–2005, the letters and semicircle are shown and the blue line wipes in.
      1997–2005: The fifth station ID shows the real live action segments, such as: Kids, Family, Basketball, Farmer, Airport, Pottery, and Entertainment. The ending is the SCTV NgeTop! logo with orange background.
      2005–present: The sixth and most recent station IDs shown with Satu untuk Semua tagline in various themes.


      See also


      Indosiar
      Moji
      RCTI, former sister network (1989–2000).
      List of television stations in Indonesia


      References

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