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    • Slip-Slop-Slap (originally Slip! Slop! Drop!) is a mnemonic slogan for reducing unhealthy sun exposure by slipping on a shirt or rash guard, slopping on sunscreen, and slapping on a sun hat. It was prominent in Australia and New Zealand during the 1980s, originating as the jingle in a televised public service announcement in which an anthropomorphic mascot named Sid the Seagull would sing and dance to the phrase.
    The campaign, originally funded by public donations, was launched by Cancer Council Victoria in 1981 to combat high rates of skin cancer in Australia, and achieved high nationwide awareness over its original run. It was briefly and less successfully revived in 2010, with Sid the Seagull singing to a revised jingle "Slip, Slop, Slap, Seek and Slide", adding seeking shade and sliding on wraparound sunglasses to the advice. An alternate version known as "Slip, Slop, Slap and Wrap" was used in New Zealand, where the mascot was a tiger prawn named Tiger, voiced by Anthony Samuels from What Now. Some Canadian cities have also started their own Slip-Slop-Slap campaigns. In Britain, it was featured in a BBC Breakfast report on 27 June 2011.
    In November 2023, the National Film and Sound Archive added the Slip! Slop! Slap! Jingle performed by Peter Best and Phillip Adams to the Sounds of Australia register for songs of "cultural, historical and aesthetic significance and relevance".


    Effect on cancer rates


    Since this campaign was introduced along with advertisements and a jingle, the incidence of the two most common forms of skin cancer (basal-cell carcinoma and squamous cell carcinoma) in Australia has decreased. However, the incidence of melanoma, the most lethal form of skin cancer, has increased. However, statistical analysis from the Australian Government's Australian Institute of Health and Welfare found this increased incidence risk is almost entirely in the older (over-60 years) population, who lived the majority of their lives before the importance of sun safety was widely known, whereas the rate of incidence of melanoma by age 30 has consistently dropped from its peak in 1997, having halved in the time to 2020. Meanwhile, risk of melanoma incidence by age 60 has remained stable since 2011. An epidemiological study published in 2002 concluded that skin cancer increases could not be associated with the use of sun creams, and recommended continued use of the current campaigns as a means to reduce melanoma risk.
    The experience of more than 25 years of skin cancer prevention in Australia shows broad-based multifaceted public education programs can improve a population's sun protective behaviors and reducing sunburn, a short-term marker of skin cancer risk. Furthermore, declining skin cancer incidence in younger cohorts and economic assessment show skin cancer prevention programs are an eminently worthwhile investment.


    See also


    Health effects of sun exposure
    Skin cancer in Australia


    References




    External links


    Slip, Slop, Slap, Seek, Slide - Cancer Council (Australia)
    Slip, Slop, Slap and Wrap - SunSmart New Zealand

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Slip, Slop, Slap, Seek, Slide - Cancer Council

The Slip, Slop, Slap slogan has become institutionalised as the core message of Cancer Council's SunSmart program. The campaign is widely credited as playing a key role in the dramatic shift in sun protection attitudes and behaviour over the past two decades.

Slip-Slop-Slap - Wikipedia

Slip-Slop-Slap (originally Slip! Slop! Drop!) is a mnemonic slogan for reducing unhealthy sun exposure by slipping on a shirt or rash guard, slopping on sunscreen, and slapping on a sun hat.

Slip! Slop! Slap! - The Original SunSmart Campaign with Sid ...

It sounds like a breeze when you say it like that Slip, Slop, Slap! In the sun we always say 'Slip, Slop, Slap!' Slip, Slop, Slap! Slip on a shirt, slop on sunscreen and slap on a hat Slip,...

Slip, Slop, Slap & Wrap – Skin Cancer Awareness - American ...

SLIP! SLOP! SLAP! And WRAP. The American Cancer Society’s awareness campaign for skin cancer prevention promotes the slogan Slip! Slop! Slap! And Wrap which is a catch phrase that reminds people of the 4 key ways they can protect themselves from UV radiation: Slip on a shirt; Slop on sunscreen; Slap on a hat

Slip, Slop, Slap, Seek and Slide - Sid the Seagull Video

Thirty years after he first graced our television screens with his Slip, Slop, Slap message, Sid the Seagull is back with a new song that includes all of SunSmart's revised key messages. ...more....

5 S's of Sun Safety - Slip, Slop, Slap, Seek & Slide | Cancer ...

Its message was to slip on sun protective clothing, slop on water resistant, broad spectrum, SPF50+ sunscreen and slap on a broad-brimmed hat. We now know you need two more crucial steps to maximise your sun protection: seek shade and slide on a pair of sunglasses.

Protecting my skin | Cancer Council - cancersa.org.au

When UV levels reach three and above, it is recommended that you protect your skin in five ways for maximum protection—Slip, Slop, Slap, Seek and Slide: Slip on clothing that covers as much skin as possible; it’s one of the best barriers between your skin and the sun. Slop on a SPF 50 or 50+, broad spectrum sunscreen 20 minutes before going ...

Forty years of Slip! Slop! Slap! A call to action on skin ...

Slap! campaign which launched Australia’s status as a global leader in skin cancer prevention. Since the campaign first aired in the summer of 1980–81, notable successes have been achieved, with melanoma rates declining in younger age groups.