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      John Paul Vincent "Sonny" Vaccaro (born September 23, 1939) is an American former sports marketing executive. He lives in Santa Monica, California.


      Career


      Vaccaro is best known for his tenure with Nike, Inc., where he signed Michael Jordan to his first sneaker deal. Vaccaro left Nike for Adidas, then Reebok. He founded the ABCD Camp, an elite showcase of high school basketball standouts, which ran from 1984 to 2007. It featured future stars Kobe Bryant, Dwight Howard, and LeBron James. Vaccaro cofounded the first national high school All-Star game, The Dapper Dan Roundball Classic, with concert promoter and boyhood friend Pat DiCesare in Pittsburgh in 1965. The game endured for 43 years and its alumni includes such greats as Calvin Murphy, Shaquille O'Neal, Kobe Bryant, Chris Webber, Alonzo Mourning, Kevin Garnett, Vince Carter, Tracy McGrady, Patrick Ewing, Rasheed Wallace and Stephon Marbury.
      Vaccaro and basketball coach George Raveling had been close friends, to the point that Raveling was the best man at Sonny's second wedding. Raveling had a falling out with Sonny over the business of summer high school basketball camps that Sonny ran. Raveling became Sonny's competitor in the same position at Nike.
      Vaccaro was a key figure in the O'Bannon v. NCAA lawsuit, which allowed players to be compensated for appearances in video games. Vaccaro helped to recruit Ed O'Bannon for the case.


      Legacy


      An ESPN 30 for 30 documentary about Vaccaro titled "Sole Man" aired on April 16, 2015. The show was themed around the "corrosive effect of pumping so much marketing money into the college game."
      Ben Affleck and Matt Damon produced a film called Air about his signing of Michael Jordan to Nike and ultimately the Air Jordan brand. Damon plays Vaccaro in the film.


      References




      External links


      The Shame of College Sports in The Atlantic

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    Sonny Vaccaro - Wikipedia

    John Paul Vincent "Sonny" Vaccaro (born September 23, 1939) is an American former sports marketing executive. He lives in Santa Monica, California.

    Sonny Vaccaro shares stories on Nike, Jordan, others in memoir

    3 days ago · Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down NCAA in federal court. See key moments 🏈 Sports news, delivered 📪 ...

    Inside the Sonny Vaccaro-Michael Jordan meeting that changed ...

    3 days ago · Sonny and Pam Vaccaro personal collection Kids who played for Dean Smith knew when they were being told the truth — Smith was a man revered for his unassailable integrity.

    Jordan, LeBron Nike v Adidas Opera Lights Sonny Vaccaro's ...

    Vaccaro urged sneaker executives who assumed landing established NBA players for endorsements was the pathway to success to instead think about influencing from a direct, in-person perspective.

    Where Is Sonny Vaccaro Now? The ‘Savior of Nike ... - Yahoo

    May 12, 2023 · Where is Sonny Vaccaro now? After Vaccaro got fired from Nike in 1994, he joined rival sports companies Adidas and then Reebok. He left Reebok in 2007 and hasn’t worked for another company.

    All About Sonny Vaccaro, the Former Sports Exec Who Signed ...

    Apr 4, 2023 · Here's everything to know about Sonny Vaccaro, the man who helped sign Michael Jordan to Nike and the inspiration of the 2023 movie 'Air.'

    Who is Sonny Vaccaro? Background on the man who signed ...

    Apr 5, 2023 · Vaccaro is a sports marketing executive who worked with Nike, Adidas, and Reebok in their basketball divisions, helping the brands secure the services of signature athletes. He left...

    Here’s What Sonny Vaccaro Has Done After Nike ... - Biography

    Apr 5, 2023 · Sonny Vaccaro is divisive. Some call him the marketing genius behind Michael Jordan’s Nike shoe line, while others have disputed his involvement in that deal.

    Where Is Sonny Vaccaro Now? Does Air Jordan Founder Still ...

    May 12, 2023 · Here's where Sonny Vaccaro is now after he signed Michael Jordan with Nike. He's now being played by Matt Damon in the movie "Air".

    Air: The Real Sonny Vaccaro on Matt Damon, Michael Jordan ...

    Apr 7, 2023 · Basketball marketing legend Sonny Vaccaro tells VF the real-life story behind Air, and about the message he just received from Michael Jordan’s mother, Deloris.