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      Viking Direct, trading as Viking, is a European office supply mail order and online company based in Europe. It has operations in the United Kingdom, Ireland, Netherlands, and Germany and operates in a number of European countries. It's United Kingdom headquarter is in Leicester and it Netherlands headquarter is in Venlo and is registered in Ireland. The company is a mail order and online seller of office supplies to small and medium sized business.
      Since 2021 it has been part of the Raja Group. The company had previously been part of United States based Office Depot which had agreed to sell its European business including Viking as part of a failed merger with Staples in 2016.


      History


      Viking began in 1960, as a small office supply retailer located in Los Angeles, California. The store was opened on January 7, 1960, by Rolf Ostern. Ostern supplemented the retail operation with a catalogue, and this would become the primary marketing technique of the company. In 1969 Ostern changed the name of his store to Viking Office Supplies and moved to a new location.
      By the middle of the 1970s, Viking had established itself as a West Coast mail order retailer of discount office supplies to small and medium sized businesses. At that time, the company began a geographic expansion.
      Irwin Helford became chairman in 1984, and his photo appeared on the cover of Viking catalogues for many years.
      On September 1, 1988, Viking was sold by its founders in a leveraged buyout to the VOP Acquisition Corporation. This company had been founded by Viking's management and the New York investment banking house of Dillon Read & Company, along with some of their affiliates, for the express purpose of purchasing Viking.
      In December 1989, VOP was merged into its subsidiary, Viking Office Products, in preparation for the company's initial public offering of stock. On March 14, 1990, Viking offered stock to the public on the NASDAQ stock exchange, selling 2,300,000 shares at a price of $10.50 per share to raise $25 million.
      The company made its first move overseas in September, 1990. At that time, Viking established a United Kingdom subsidiary, Viking Direct Limited, and opened a facility in Leicester, England. In making this move, Viking hoped to gain a toe hold in the European Economic Community before the planned unification of that market. In a brief time, Viking Direct became the largest mail order marketer of office supplies in the United Kingdom.
      In May 1998, Viking Office Products merged with Office Depot. The following year the company began to move online, launching e-commerce site www.viking-direct.co.uk for the United Kingdom market.
      In May 2016, following a failed merger with Staples, Office Depot Inc. agreed to sell its European business, including Viking, to Aurelius Group for an undisclosed purchase price. In 2021, Aurelius sold the business to the Raja Group.


      Products


      Viking Direct sells print supplies, office supplies, paper and mailing, technology, furniture, and writing instruments.


      References




      External links


      United Kingdom www.viking-direct.co.uk
      Austria www.vikingdirekt.at/de/
      Belgium www.vikingdirect.be/nl/
      Switzerland www.vikingdirekt.ch/de/
      Germany www.viking.de/de/
      Ireland www.vikingdirect.ie/en/
      Netherlands www.vikingdirect.nl/nl/

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    Office Supplies, Stationery & Furniture | Viking Direct UK

    Viking is a leading supplier of Office Supplies & Stationery. Buy everything from Ink Cartridges to Furniture at unbeatable value. FREE DELIVERY AVAILABLE.

    Office Supplies & Stationery | Viking Direct UK

    Find unbeatable value on office supplies at Viking Direct. Explore our extensive range of office supplies and stationery and shop now to receive high-quality products for your needs.

    Cleaning & Hygiene | Viking Direct UK

    At Viking, we provide a wide array of Cleaning & Hygiene products to keep your workspace clean and hygienic. From everyday cleaning essentials to specialised hygiene products, we've got you covered. Ensure your bathrooms are well-stocked with our Toilet Rolls & Paper and Hand Towels .

    Ink Cartridges, Toner & Ribbons - Viking UK - Viking Direct

    Whether you need high-quality ink and toner cartridges for your home office or workplace, you'll find everything you need right here. One of the main advantages of choosing Viking is that our cartridge collections are customised to different printing brands.

    Find ink, toner or labels for your printer | Viking Direct UK

    Ink and toner finder for Printer Ink Cartridges & Toner. Viking offers more than 10.000 printer ink and toner cartridges from all imaginable brands you trust

    Original Ink Cartridges - HP | Viking Direct UK

    HP 963 Original Ink Cartridge 6ZC70AE Black, Cyan, Magenta, Yellow Pack of 4 Multipack Viking No. 1084405

    Customer service - Viking Direct

    About Viking. Contact; More about Viking; Certificates; Sustainability; Live chat. Weekdays 9am to 5pm. Send us a message. Contact us any time. 0330 128 1399. Weekdays 8am to 6pm. Sign In; Basket About Viking. Everything about Viking; Your Viking benefits; Careers at Viking; WEEE Regulations & Battery Recycling;

    Everything about Viking | Viking Direct UK

    Everything about Viking. Wherever and however you work! We know better than anybody that the way we work has changed throughout the years. ... In 1990 we began assisting companies in their adjustment from paper to computer under the name Viking Direct in Europe, and we are now present in the new era of hybrid working. We wish to use our vast ...

    Office Furnishings & Seating Accessories | Viking Direct UK

    Viking will be your first and only port of call for both home and office furniture supplies. We provide a vast range of office furniture online from seating to storage, and from desks and workstations to office accessories and whole office layouts.

    Tambour Units & Roller Shutter Cupboards | Viking Direct UK

    Bisley Tambour Cupboard Lockable with 3 Shelves Steel Essentials 1000 x 470 x 1570mm Black Viking No. 8526039