- Source: Journal of Marketing Management
- Pemasaran digital
- Bauran pemasaran
- Pemasaran berjenjang
- Desain produk
- Pemasaran dengan media sosial
- Pelanggan
- Philip Kotler
- Sari Roti
- Tanggung jawab sosial dan lingkungan
- Komitmen organisasi
- Journal of Marketing Management
- Marketing
- Marketing strategy
- History of marketing
- Services marketing
- Marketing mix
- Customer relationship management
- Product life-cycle management (marketing)
- Content marketing
- Brand management
The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge. The editor-in-chief is Mark Tadajewski (University of York). It is the official journal of the United Kiingdom's Academy of Marketing and was established in 1985 by Michael J. Baker (University of Strathclyde).
Abstracting and indexing
The journal is abstracted and indexed in Scopus and the Social Sciences Citation Index. According to the Journal Citation Reports, its 2023 impact factor is 3.5.
References
External links
Official website