• Source: Master of Corporate Communication

      • Master of Corporate Communication (MCC), or Master of Science in Corporate Communication (MSc.CC), is a post-graduate master's degree designed to prepare communication professionals who in time will function as corporate communication officer (CCO) at a strategic level in the organization. The MCC program structure and admissions are similar to that of the Master of Business Administration and Master of Science in Management degrees. The equivalent of MCC at some universities is Master's in Communication, Master (of Arts) in Public Relations, Master (of Science) in Communication Management.


      Admission


      B-school MCC admission committees normally evaluate applicants based on resume, letters of recommendation, work experiences, as well as by a candidate's bachelor's degree GPA and GPA of graduate studies if applicable.
      Based on these indicators, the committee decides if the applicant can handle the academic rigor of the program and demonstrate considerable leadership potential. The committee also looks for applicants that can improve diversity in the classroom as well as contribute positively to the student body as a whole.


      Programme structure


      The MCC structure varies from program to program, but typically resembles one of the five major types of MBAs (distance-learning, part-time, accelerated, two-year, or executive).
      The MCC program for professionals often resembles one of a distance-learning, part-time, accelerated, or two-year MBA program. Most programs begin with a set of required courses and then offer more specialized courses two thirds of the way through the program.


      Courses


      Depending on the each university, the general management courses may include, but are not limited to the following courses:

      Accounting
      Corporate strategy
      Data analysis
      Industrial organization
      Issues management
      Organizational behavior
      Reputation management
      Strategic marketing

      Some of the more subject-oriented topics (electives) in an MCC program include:

      Corporate branding
      Integrated marketing communication
      Business and marketing strategy
      Business, marketing, advertising and media planning
      Crisis communication
      Internal communication and change management
      Stakeholder relations and communication
      Organizational identity
      Corporate social responsibility / corporate shared value
      Organizational reputation management
      Sponsoring and partnerships
      Commercial communication law
      Corporate communication and market research methods
      KPIs and performance analytics
      Public affairs
      Issues management


      Graduation requirements



      Graduation requirements are different for full-time MCC program from that for executive professionals. Total number of credits required for graduation in regular MCC program may differ from one university to another. However, usually the required number of credits for master program in countries practicing the Bologna system of education is no less than 120 ECTS. The number of credits for executive master programs is usually not less than 60 ECTS, depending on the university.


      Europe


      In 1997 the Corporate Communication Centre, an entity of the Rotterdam School of Management of the Erasmus University Rotterdam, started with the Master of Corporate Communication program, developed by Cees van Riel. On a worldwide basis, it was the first program of its kind offered on a university level. Since then at least four other European universities have started offering MCC program. At present MCC is offered also at Aarhus University, IE Business School in Madrid, Spain, (who also offers an Executive Masters of Corporate Communication degree), Sorbonne University, Universität Leipzig, University of Navarra, Rome Business School in Rome, Italy, and Università della Svizzera Italiana.
      In 2008 the Master of Corporate Communication Program at the Rotterdam School of Management was accredited by the NVAO, the accreditation organisation of the Netherlands and Flanders, to hold the Master of Science in Corporate Communication (MSc. CC) title.


      External links


      Master of Corporate Communication, Rotterdam School of Management
      RSM on Financial Times Top 10 Masters in Management Rankings 2008
      University of Paris, Communication des entreprises et des institutions
      University of Lugano, MCC
      Master in Corporate Communication, IE School of Communication, IE University
      Master in Corporate Communication, TRACOR, The Communication Arts Institute
      Master's Program in Corporate Communication, Aalto University School of Business


      References

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