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Source: Miss La Union

Miss La Union (Ilocano: Mutia Ti La Union) is an annual beauty pageant in the province of La Union of the Philippines. It began as the “Miss La Union” contest in 1978. The early editions were held years apart. The pageant took a break in 1992 and was not revived until 2000 as the “Millennium Mutya ng La Union” competition. Since 2011, it has become a major annual activity celebrating the founding of the province. In 2012, the pageant became known as “Mutia ti La Union” after the Iloko code was passed. Along with the Miss Ilocos Norte, Miss Ilocos Sur and the Limgas na Pangasinan pageants, the Mutia ti La Union pageant is one of the major pageants of the Ilocos Region and Northern Luzon.
The Municipality of Agoo is the most successful municipality in Mutia Ti La Union. They have 8 titles in total. Agoo is the only municipality to crown her successor from within the same Municipality six times in a row from 2012 to 2017.
The reigning "Mutia Ti La Union" is Kristine Billy Mateo Tabaday of Sudipen, who was crowned on March 2, 2023, at the Baywalk Poro Point in City of San Fernando, La Union. This marks the third consecutive year of the municipality of Sudipen taking home the Mutia ti La Union crown, with Tabaday following the 2019-2020 back to back wins of Meghan Sanglay and Divina Marie Villanueva from the same town.