• Source: Square Toiletries

Square Toiletries Ltd. is one of the largest Fast-moving consumer goods (FMCG) companies in Bangladesh and is a subsidiary of Square Group. The company is marketing 20 brands in different segments like health and hygiene, oral care, hair care, fabric care etc. and producing more than 50 products. Major brands of the company are Jui, Chaka, Senora, Supermom, Magic, Seplin, Kool, Meril Protective Care & Meril Baby. Square is also exporting its finished products to 13 countries- UAE, Germany, UK, Australia, Malaysia etc.




History


Square Toiletries Limited was founded in 1988 as a division of Square Group and was made into a separate private limited company in 1994.




Specialties


Manufacturer of different cosmetic and toiletries product categories, cosmetic contract manufacturing and packaging, marketer of different cosmetic and toiletries product categories




Major brands


Jui
Meril
Meril Baby
Supermom
Revive
Chaka
Chamak
Senora
Femina
White Plus
Magic
Kool
Xpel
Spring
Sepnil
Zerocal
Select Plus
Shakti
Rain Shower
Maxclean




References






Further reading


"Square Pharmaceuticals". Asiamoney Bangladesh Investment Guide (Advertisement). 8 (2 supplement 3). Euromoney Publications: 32–33. March 1997.
"Indian non-tariff barriers impede exports". The New Nation. 25 November 2011. Archived from the original on 20 February 2016.
"Square: the rise of a giant". The Daily Star. 6 January 2012.
Khan, Mohammad Jamil (20 July 2013). "Counterfeit cosmetics flood markets ahead of Eid-ul-Fitr". Dhaka Tribune.
Anas, AZM (31 December 2013). "Soaring demand powers personal care market". The Financial Express. Dhaka.
"Fake Cosmetics Flood City Market". The New Nation. 23 December 2014. Archived from the original on 20 February 2016.
Rashid, Mamun (19 February 2015). "Killing a brand, building a brand". Dhaka Tribune (Op-ed).
Wardad, Yasir (21 August 2015). "Local cosmetics, toiletries cos dominating market". The Financial Express. Dhaka. Archived from the original on 7 February 2016.
Parvez, Sohel (28 October 2015). "Locally made baby diapers gaining popularity". The Daily Star.
Andaleeb, Syed Saad (2017). "Square Toiletries Ltd & Senora: Overcoming Cultural Taboos". In Andaleeb, Syed Saad; Hasan, Khalid (eds.). Strategic Marketing Management in Asia. Emerald Group Publishing. pp. 190–204. ISBN 978-1-78635-746-5.




External links


Official website

Kata Kunci Pencarian:

• Square Toiletries
• Square Group
• Anjan Chowdhury
• Tapan Chowdhury (businessman)
• Pabna
• Sumaiya Shimu
• 15th Meril-Prothom Alo Awards
• 19th Meril-Prothom Alo Awards
• Samsonite
• 14th Meril-Prothom Alo Awards