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    • Source: Think About the Way

      • "Think About the Way" is a song by British, Italian-based rapper Ice MC, released in March 1994 as the second single from his third album, Ice'n'Green (1994), on which it appears in four versions, and his tenth single overall. It was produced by Roberto Zanetti, also known as Robyx, and was written by Zanetti and Ice MC, though many releases credit Zanetti as the sole writer. The female vocals were performed by Italian singer Alexia, though she was also uncredited and doesn't appear in the music video for the song, directed by Giacomo de Simone. The song was very successful in Europe, reaching the top 5 in Belgium and Italy, and the top 15 in Denmark, France, Germany, Spain, Switzerland, Sweden and the Netherlands. In the UK and Ireland, it was released under the title "Think About the Way (Bom Digi Bom...)", which it refers to the first words of the first verse.
      After being featured in the soundtrack of the film Trainspotting, the song was re-issued in the UK in September 1996, achieving greater success than its original release reaching number 38 in the UK Singles Chart, and number five in the Scottish Singles Chart. Remixes were released in 2002, in 2007 by Frisco vs Ice MC, and in 2009 by Gigi Barocco vs Ice MC.


      Critical reception


      Pan-European magazine Music & Media concluded, "It was only a matter of time, but the cross between Euro dance and ragga is a fact now. Visualise the male character in Culture Beat as a Jamaican toaster instead of an ordinary rapper." Music & Media editor, Maria Jimenez, declared it as a "nearly guaranteed" hit, noting Ice MC's "ragga raps over techno pop beats". Brad Beatnik from Music Week's RM Dance Update wrote, "With a subtitle and chorus of 'bom digi digi bom', plenty of piano and synth, percussion crescendos and a ragga-style vocal, it's not surprising this is currently a huge European hit. It has all the ingredients for being a smash here too." Another RM editor, James Hamilton, said, "UK born Ian Campbell's unstoppable cheesy Euro smash is an ultra commercial catchy cod 'ragga' rapped and plaintive Jasmine (from Germany) whined 133bpm galloper".


      Chart performance


      "Think About the Way" was a major hit on the charts on several continents and remains Ice MC's most successful song. In Europe, it entered the top 10 in Belgian Flanders (3), Denmark (9), Italy (4), Scotland (5), Spain (6) and Switzerland (10). Additionally, the single was a top-20 hit in Finland (18), France (14), Germany (14), Iceland (18), Ireland (20), the Netherlands (11) and Sweden (13), as well as on the Eurochart Hot 100, where it peaked at number 18 on August 6, 1994. On the European Dance Radio Chart, it almost peaked atop, reaching number two, behind Cappella's "U & Me", as well as on the European Dance Radio year-end chart and the French Top Dance chart. In the United Kingdom, "Think About the Way" reached its highest position as number 38 in its second run on the UK Singles Chart, on September 8, 1996. It had previously peaked at number 42 in 1994. On the UK Dance Chart, it was a bigger hit, reaching number six. Outside Europe, the single peaked at number four on the RPM Dance/Urban chart in Canada and was also successful in Israel, reaching number five there.


      Music video


      The accompanying music video for "Think About the Way" was directed by Giacomo de Simone, but it didn't feature Alexia, whose vocals are featured on the song. The video was filmed in Filanda Forno in Massa, Italy and was A-listed on Germany's VIVA in June 1994. The video was later made available on YouTube in 2014, and had generated almost 50 million views as of early 2024. De Simone had previously directed the video for "Scream" in 1990, and would go on directing the video for Ice MC's two next singles, "It's a Rainy Day" and "Give Me the Light".


      Adaptations


      Trance DJ and producer act Virtual Vault made a new version of the track featuring the original vocals from Alexia and Ice MC called "Think About The Way 2010". In 2011, the German dance band Groove Coverage made a revamped release also called "Think About the Way" featuring vocals from Rameez. Although the Groove Coverage song released on Suprime Records, Sony Music Entertainment on March 16, 2012, borrows the music and the main refrain of the Ice Mc song, it adds new lyrics in the rest of the song. The Groove Coverage version had been popular in dance venues and a minor hit in Germany reaching number 54 in the German Media Control AG charts.
      In 2012, the Iranian-Swedish artist Arash released a musical adaptation of the song called "She Makes Me Go" that borrows widely from the original but with completely new lyrics. Released on initially on EMI Music Sweden and Extravaganza Records on September 17, 2012, it featured Jamaican dancehall singer Sean Paul and was co-written by Roberto Zanetti, Alex Arash Labaf and Sean Henriques (Sean Paul). Re-released on February 15, 2013, on Universal Music in Germany and other European countries, "She Makes Me Go" has charted in Germany, Switzerland, Austria, Romania and Poland.
      In 2013, Canadian DJ Anthony Simons produced a cover with Anna Berardi.


      Track listings




      Charts




      References

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