• Source: Thought leader

A thought leader has been described as an individual or firm recognized as an authority in a specific field.
A thought leader is a person who specializes in a given area and whom others in that industry turn to for guidance. As the term implies, a thought leader leads others in the thinking around a given topic.




Meanings






= Go-to expert

=
From the perspective of a thought leader as the 'go-to expert', being a thought leader means to consistently answer the biggest questions on the minds of the target audience on a particular topic. Thought leaders are commonly asked to speak at public events, conferences, or webinars to share their insight with a relevant audience. In a 1990 Wall Street Journal Marketing section article, Patrick Reilly used the term "thought leader publications" to refer to such magazines as Harper's.
In the previous decade, the term was revived and re-engineered by marketers.




Criticism of the phrase and concept


The phrase "thought leader" is identified by some writers as an annoying example of business jargon. Kevin Money and Nuno Da Camara of the John Madejski Centre for Reputation at the University of Reading's Henley Management College write that the nebulous nature of the phrase (the unclear nature of "what is and what is not thought leadership") contributes to its reputation among cynics as "meaningless management speak." Some writers, such as Harvard Business Review contributor Dorie Clark, have defended the phrase while agreeing "that it is very icky when people call themselves thought leaders because that sounds a little bit egomaniacal." New York Times columnist David Brooks mocked the lifecycle of the role in a satirical column entitled "The Thought Leader," published in December 2013.
A parody on the term was published in 2016 by Pat Kelly on Canadian television's This Is That program. In the process of the discussion, imitating TED talks, Kelly elicits responses from the audience that exemplify the effect he describes as the result of applying well-known marketing techniques to achieve the impression of being an erudite speaker.




See also



Buzzword
Charismatic authority
Creative class
Futures studies
Opinion leadership




References






Further reading


Brosseau, Denise (February 2014). Ready to Be a Thought Leader?. Wiley/Jossey-Bass. ISBN 978-1-118-64761-5.
Frick, Karin; Guertler, Detlef; Gloor, Peter A. (August 6, 2013). "Coolhunting for the World's Thought Leaders". COINs13 Conference.
Acharya, Nupur (June 20, 2011). "Infosys, Tata Brands Beat Google and Apple". The Wall Street Journal. Archived from the original on October 6, 2019. Retrieved January 11, 2012.
Myslewski, Rik (November 25, 2009). "Apple tops Google as UK 'Thought Leader'". The Register.
• Source: Thought Leader

Thought Leader is a collaborative news and opinion platform owned by the South African newspaper Mail & Guardian. It was named a Webby Award Honoree in 2008, won 2008 SA Blog of the Year, and has scored a few firsts, including sending the first South African blogger, Ndumiso Ngcobo, to cover a major political event – the 2007 ANC national conference in Polokwane.
In 2010 it was named as the forum where "most analytic discussion of sexual violence" was taking place by the Tshwaranang Legal Advocacy Centre, which conducted a study on the reporting of sexual violence in South Africa.




Notable contributors






References






External links


Thought Leader wins blog of the year Kyoko Hasegawa, Daniel Rook 2008
More honours for Thought Leader Kyoko Hasegawa, Daniel Rook 2008
The best of Thought Leader Aliki Karasaridis 2009
Debating race isn't backward Aliki Karasaridis 2009
Gender coverage: Thought Leader leads the pack Lisa van Wyk 2010
The new Thought Leader Aliki Karasaridis 2011

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• Thought leader
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