The phrase "Better Living Through Chemistry" (BLTC) is a variant of a DuPont advertising slogan, "Better Things for Better Living...Through Chemistry". DuPont adopted it in 1935 and it was their slogan until 1982 when the "Through Chemistry" part was dropped. Since 1999, their slogan has been "The miracles of science".
The phrase "Better Living Through Chemistry" was used on products that were not affiliated with DuPont to circumvent trademark infringement. This transmutation is now more commonly used than the original. This statement is used for commentary on several different topics, from the promotion of prescription or recreational drugs, to the praise of chemicals and plastics, to the sarcastic criticism of the same.
DuPont used the "Better Living Through Chemistry" slogan not to promote particular products, but to change viewers' opinions about the role of business in society. In the words of DuPont's advertising director, Charles Hackett, the advertisements sought to address "unspoken fears of bigness in business", which were based on "an emotional rather than a rational foundation".
The phrase has since been used in popular culture as the name of a film and of music albums, sometimes as a euphemistic reference to recreational drug use.
Screenings – BETTER LIVING THROUGH CHEMISTRY
Better Living Through Chemistry (2014) | Kaleidescape Movie Store
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The phrase "Better Living Through Chemistry" (BLTC) is a variant of a DuPont advertising slogan, "Better Things for Better Living...Through Chemistry". DuPont adopted it in 1935 and it was …
Better Living Through Chemistry is a 2014 American comedy-drama film directed and written by David Posamentier and Geoff Moore. [2] The film stars Sam Rockwell, Olivia Wilde, Michelle …
Better Living Through Chemistry: Directed by Geoff Moore, David Posamentier. With Sam Rockwell, Olivia Wilde, Michelle Monaghan, Jane Fonda. Douglas leads a simple and …
Nov 23, 2021 · The phrase “better living through chemistry,” which began life in 1935 as part of a DuPont advertising slogan, accumulated some baggage over the course of the 20th century. …
Better Living Through Chemistry proves suburban satire and a talented cast can be mixed together to produce a disappointingly tepid blend. Read Critics Reviews
Mar 14, 2014 · “Better Living Through Chemistry” is never mean enough or joyous enough. The naughtiness that’s supposed to be providing us vicarious thrills is at odds with the preachy, …
Better Living Through Chemistry streaming: where to watch online? You can buy "Better Living Through Chemistry" on Amazon Video, Apple TV, Fandango At Home as download or rent it …
Frustrated at not having traveled yet although her husband Jack has the means, Elizabeth abuses prescription drugs to better bear her boredom. Elizabeth & Doug are sick of being taken for …
His wife and co-author, Ann Shulgin, is a lay therapist and a pioneer in the field of psychedelic psychotherapy. This is the story of how Ann met Sasha, and how the chemistry they created …
Better Living Through Chemistry A straight-laced pharmacist's uneventful life spirals out of control when he starts an affair with a trophy wife customer who takes him on a joyride involving sex, …
