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    Breathometer was a device that claimed to measure someone's blood alcohol content using their iOS and Android smartphones. However, the app proved unreliable, and was shut down by the Federal Trade Commission.


    Company history


    Breathometer was founded in 2012 by Charles Michael Yim, a serial entrepreneur who had earlier founded three startup companies including Chatterfly, a mobile loyalty platform for businesses that was acquired by Plum District in December 2011. Yim noted that there were no commercial breathalyzers for the smartphone market, and the only portable breathalyzers commercially available were both expensive and impractical for users to take with them on a night out.
    The company was partly funded through preorders collected via an Indiegogo crowd-sourcing campaign, which ran until April 2013. The campaign's original goal was to raise $25,000, but by the time it closed, it had raised over $138,000.
    In September 2013, Yim appeared on Shark Tank. He originally asked for $250,000 for a 10% stake in Breathometer, but all five "sharks" ended up investing a total of $1 million for a collective 30% stake in the company.


    Controversy




    = FTC complaint and product refunds

    =
    In 2017, an inquiry by the FTC resulted in a settlement with the company. The FTC charged that the company knew the product frequently underreported BAC levels and knowingly made false marketing claims of accuracy. The app was shut down and customers were required to be notified and offered full refunds. According to the complaint, sales of Original and Breeze totaled $5.1 million. Following the FTC controversy, Mark Cuban called Breathometer the "worst execution" in the history of Shark Tank, blaming the founder's mismanagement of funds and being perceived to go on expensive vacations rather than working.


    Products




    = The Breathometer

    =
    The Breathometer was a small device that plugged into the audio jack of a smartphone, coupled with a dedicated app that reads the user's blood alcohol content (BAC). The app utilized the smartphone to provide the processing power, which allowed the device to be small enough to fit on a standard keychain. If the user's BAC level was over the legal limit, the app displayed one-click calls to local taxi services, friends from contact lists living close by, or local hotels.
    Sample beta units were handed out at the 2013 SXSW in Austin, Texas. The app was shut down in 2017 as the result of a settlement with the FTC.


    = Mint

    =
    The company pivoted transforming its technology into a new product to measure bad breath and oral health, called Mint. Breathometer released the Mint in September 2016. Sensors in the device measured sulfur compounds associated with bad breath and that scientists associate with periodontitis aka gum disease. The company partnered with Philips to bundle the Mint with Sonicare oral health products. As of 2021, the Mint is no longer available on its site or Amazon.


    References




    Further reading


    The Wall Street Journal
    Tech Crunch


    External links


    Official website

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Breathometer Mint for Smarter Oral Health | Indiegogo

Breathometer Mint for Smarter Oral Health | Indiegogo

Using the Breathometer - YouTube

Using the Breathometer - YouTube

Breathometer Mint Detects Bad Breath - YouTube

Breathometer Mint Detects Bad Breath - YouTube

BREATHOMETER Public Breath Test Instruments: For Rent or installed ...

BREATHOMETER Public Breath Test Instruments: For Rent or installed ...

Breath analyzer | Description & Uses | Britannica

Breath analyzer | Description & Uses | Britannica

Breathometer beta on Behance

Breathometer beta on Behance

Breathometer | Shark Tank Shopper

Breathometer | Shark Tank Shopper

Breathometer - The World

Breathometer - The World's First Smartphone Breathalyzer

Breathometer - The World

Breathometer - The World's First Smartphone Breathalyzer

What Happened to Breathometer? (2025)

What Happened to Breathometer? (2025)

Your Very Own Portable Alcohol Breathalyzer - Use of Technology

Your Very Own Portable Alcohol Breathalyzer - Use of Technology

The Breathometer Breeze Helps Motorists Monitor Their Alcohol Levels

The Breathometer Breeze Helps Motorists Monitor Their Alcohol Levels

Search Results

breathometer

Daftar Isi

Breathometer - Wikipedia

Breathometer was a device that claimed to measure someone's blood alcohol content using their iOS and Android smartphones. [1] However, the app proved unreliable, and was shut down by the Federal Trade Commission. [2]

How They’re Doing After Shark Tank Update - Gazette Review

Aug 3, 2023 · Charles Yim pitched the Breathometer to the sharks during the fifth season. Where is the company now in 2025?

Mark Cuban: Worst 'Shark Tank' investment ever was the Breathometer

Jul 22, 2022 · After more than a decade on ABC's "Shark Tank," Mark Cuban recently singled out the worst investment he's ever made on the show: the Breathometer.

Breathometer Update After Shark Tank: A Fresh Look at the …

Jan 17, 2025 · Breathometer made a splash on Shark Tank in 2013. The device plugged into smartphones to measure blood alcohol levels. It got all five Sharks excited, with Mark Cuban leading a $1 million investment. But things didn’t go as planned after the show.

What Happened to Breathometer? (2025) - Respiratory Therapy …

Feb 3, 2025 · Breathometer, once a promising startup, showcased a groundbreaking product that was projected to revolutionize personal alcohol detection, enabling users to measure their blood alcohol content (BAC) using a smartphone.

Shark Tank Breathometer Update 2025 | Season 5

Mar 2, 2023 · Breathometer appeared on Shark Tank Season 5 and made a deal with Mark Cuban, Daymond John, Lori Greiner, Robert Herjavef and Kevin O'Leary. Here's a Breathometer update!

FTC: Shark Tank star Breathometer must offer full refunds for ...

Jan 24, 2017 · Breathometer, the Mark Cuban-backed digital health startup that makes a smartphone-connected oral health sensor, has settled a suit with the Federal Trade Commission over its first product, a smartphone-connected breathalyzer.

What Happened To The Breathometer Breathalyzer From Shark …

Oct 16, 2024 · Breathometer's post-"Shark Tank" drama has been shocking, to say the least, with Mark Cuban famously touting the deal as the worst he'd made during a 2022 chat with CNBC. Cuban, of course,...

FTC challenges claims for smartphone breathalyzer pitched on …

Jan 23, 2017 · Charles Yim, CEO of Breathometer, pitched his smartphone-enabled breathalyzer as a way to “help people make smarter and safer decisions” about drinking and driving. All five sharks went for the product hook, line, and sinker.

Amazon.com: Breathometer

1-48 of 119 results for "breathometer" Results. Check each product page for other buying options. Price and other details may vary based on product size and color. Best Seller in Personal Breathalyzers.