Ekonomi perilaku dan subbidangnya, keuangan perilaku, mempelajari dampak faktor psikologis, sosial, kognitif, dan emosional terhadap keputusan Ekonomi individu dan lembaga serta konsekuensinya terhadap harga pasar, laba, dan alokasi sumber daya. Ekonomi perilaku lebih mempelajari batas rasionalitas agen Ekonomi. Model perilaku biasanya melibatkan konsep-konsep psikologi, ilmu saraf, dan teori Ekonomi mikro; karena itu, model perilaku mencakup berbagai konsep, metode, dan bidang. Ekonomi perilaku kadang dianggap sebagai alternatif bagi Ekonomi neoklasik. Ekonomi perilaku mempelajari pengambilan keputusan pasar dan mekanisme yang mendorong pilihan publik. Jumlah artikel ilmiah tentang "Ekonomi perilaku" di Amerika Serikat terus meningkat setiap tahun. Ada tiga tema utama dalam keuangan perilaku: Heuristik: Manusia biasanya mengambil keputusan berdasarkan petuah yang berubah-ubah, bukan logika tetap. Kerangka: Kumpulan anekdot dan stereotip yang membentuk penyaring emosi mental yang digunakan individu untuk memahami dan menanggapi peristiwa. Keborosan pasar: Termasuk kesalahan harga dan pengambilan keputusan non-rasional.

Teoriwan ternama

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= Psikologi

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= Keuangan

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Lihat pula

Catatan kaki

Referensi

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Pranala luar

The Behavioral Economics Guide Overview of Behavioral Finance The Institute of Behavioral Finance Diarsipkan 2014-03-19 di Wayback Machine. Stirling Behavioural Science Blog, of the Stirling Behavioural Science Centre at University of Stirling Society for the Advancement of Behavioural Economics Behavioral Economics: Past, Present, Future Diarsipkan 2014-05-29 di Wayback Machine. – Colin F. Camerer and George Loewenstein A History of Behavioural Finance / Economics in Published Research: 1944–1988 Diarsipkan 2020-11-12 di Wayback Machine. MSc Behavioural Economics Diarsipkan 2015-10-17 di Wayback Machine., MSc in Behavioural Economics at the University of Essex Behavioral Economics of Shipping Business Mass psychology and crowd behaviour