- Source: International Journal of Research in Marketing
International Journal of Research in Marketing is a quarterly peer-reviewed academic journal published by Elsevier. It is an official journal of the European Marketing Academy and the editor-in-chief is Martin Schreier (Vienna University of Economics and Business). The journal was established in 1984.
Abstracting and indexing
The journal is abstracted and indexed in:
According to the Journal Citation Reports, the journal has a 2021 impact factor of 8.047.
References
External links
Official website
Kata Kunci Pencarian:
- Pemasaran digital
- BlackBerry Limited
- Pemasaran dengan media sosial
- Boikot
- Komitmen organisasi
- Tanggung jawab sosial dan lingkungan
- Bob Foster (akademisi)
- Iklan daring
- Ojat Darojat
- Wikipedia
- International Journal of Research in Marketing
- Marketing research
- Marketing strategy
- Outline of marketing
- Digital marketing
- Referral marketing
- Viral marketing
- Halo effect
- Benford's law
- AIDA (marketing)